Creative lead

About the role

We are seeking a strategic Creative Lead to lead, develop, and continuously raise the creative standard of our brand across multi-channel campaigns, short-form video, performance ads, e-commerce, and social media. The Creative Lead is responsible for guiding creative outputs from initial concept to final execution across social media, Meta and TikTok ads, ecommerce platforms, UGC, live selling, and email marketing. Rather than simply checking visual appeal, this role aligns business objectives with customer psychology, storytelling, and performance data to build a scalable, high-standard creative system.

Key responsibilities

• Lead and develop creative outputs from initial concept to final execution across social media, Meta and TikTok ads, ecommerce platforms, UGC, live selling, and email marketing
• Align business objectives with customer psychology, storytelling, and performance data to build a scalable, high-standard creative system
• Direct photo and video shoots including talent direction, framing, and shot lists
• Write scripts, hooks, and storyboards that convert
• Read and translate performance data (hook rate, watch time, CTR, conversion, ROAS) into creative decisions
• Lead and mentor editors and designers with clear, actionable feedback
• Build and maintain reusable systems such as hook libraries and script templates
• Collaborate cross-functionally with Ecommerce, Marketing, and Production teams

About you

• Strong experience in creative director, senior creative strategist, or lead content role, ideally in ecommerce/DTC
• Proven track record writing scripts, hooks, and storyboards that convert
• Hands-on experience directing photo and video shoots
• Strong grasp of platform-native content: FB, IG, TikTok, Meta Ads, TikTok Shop, Shopee, Shopify, Lazada, UGC
• Comfortable reading performance data and translating it into creative decisions
• Experience leading or mentoring editors and designers
• Strong portfolio showcasing campaign concepts, storyboards, and finished creative
• Organized and process-driven with ability to build and maintain reusable systems
• Excellent communication skills for cross-functional work