Creative Lead

Roles and Responsibilities :

• Develop and implement innovative brand strategies to drive business growth in the FMCG industry.
• Collaborate with cross-functional teams to create engaging content that resonates with target audiences.
• Provide creative direction on product launches, campaigns, and marketing initiatives to ensure alignment with brand goals.
• Analyze market trends and competitor activity to inform strategic decisions.

Job Requirements :

• 8-15 years of experience in advertising or marketing agency environment.
• Proven track record of developing successful brand strategies and executing effective campaigns.
• Strong understanding of content creation, conceptualization, and brand communication principles.
• Ability to work independently as well as part of a team.