Creative Lead

Key Responsibilities

• Lead brainstorming and concept development for digital campaigns, advertising creatives, videos, and social media content.
• Translate marketing briefs into clear creative directions, visual approaches, messaging angles, and content concepts.
• Develop and refine Facebook ad creative ideas, including hooks, copy directions, visual concepts, and new variations of successful approaches.
• Guide designers and video producers in translating concepts into effective visual and multimedia content.
• Develop creative directions for long-form videos, including subject matter, storytelling structure, shoot requirements, and editing feedback.
• Generate short-form video concepts with attention-grabbing openings, clear messaging, and platform-appropriate formats.
• Collaborate with writers on headlines, scripts, advertising messages, and calls-to-action.
• Review creative output to ensure quality, consistency, relevance, and alignment with campaign objectives.
• Provide actionable feedback on design layouts, video edits, thumbnails, and other creative deliverables.
• Explore different creative approaches and recommend variations for testing.
• Review available performance insights to identify successful creative elements and opportunities for improvement.
• Coordinate creative assignments, production priorities, and delivery schedules across the team.
• Maintain consistent visual storytelling and messaging across relevant digital channels.
• Stay informed about creative trends, advertising formats, audience behavior, and emerging content approaches.

Qualifications

• Bachelor's degree in Advertising, Multimedia Arts, Marketing, Communications, Graphic Design, or a related field.
• Relevant experience in creative development, advertising, content production, multimedia, or digital marketing.
• Experience directing or coordinating designers, video editors, writers, or other creative contributors.
• Strong understanding of creative concept development, storytelling, advertising messaging, and digital content formats.
• Ability to turn marketing objectives into compelling creative briefs and actionable production directions.
• Experience with ad creatives, video concepts, scripts, social media content, and multimedia campaigns.
• Strong visual judgment and understanding of how messaging, design, and storytelling work together.
• Ability to provide constructive feedback and maintain creative quality throughout production.
• Understanding of audience behavior and the role of creative content in advertising and customer engagement.
• Familiarity with performance-driven creative testing and interpreting content results is an advantage.
• Strong communication, collaboration, and project coordination skills.
• Creative, resourceful, detail-oriented, and comfortable managing multiple projects.
• Familiarity with design, video editing, and creative collaboration tools is an advantage.
• Experience in solar energy, renewable energy, technology, construction, or home improvement is a plus.
• Portfolio showcasing creative concepts, advertising materials, video work, or other relevant projects is highly preferred.