Creative Lead

About Al-Futtaim

Established in the 1930s, Al-Futtaim is a diversified and progressive, privately held regional business headquartered in Dubai. Operating across multiple sectors and markets, Al-Futtaim partners with leading global brands to deliver exceptional customer experiences and drive sustainable growth.

About the Role

We are seeking an experienced and forward-thinking Creative Lead to shape the creative vision and elevate the quality of content produced by our in-house team.

In this role, you will translate business objectives and campaign briefs into compelling, insight-led creative concepts, ensuring all content is strategically aligned, visually distinctive, and consistent with Al-Futtaim’s brand standards. You will lead the creative direction across social media, digital platforms, internal communications, employer branding, and corporate campaigns.

Working closely with Corporate Communications, Brand, and business stakeholders, you will guide the day-to-day creative workflow, mentor team members, and champion innovative, AI-enabled content production to deliver high-quality creative output efficiently and at scale.

This is an exciting opportunity for a creative leader who combines strategic thinking, strong visual storytelling, and hands-on execution to strengthen brand perception and create meaningful connections with internal and external audiences.

What You Will Do

• Creative Strategy & Direction: Develop creative concepts, campaign ideas, and briefs that translate business objectives into engaging, audience-focused content across multiple channels.
• Brand Excellence: Establish and maintain consistent visual and editorial standards across all creative outputs, ensuring alignment with brand guidelines, including typography, colour palettes, tone of voice, and overall brand identity.
• Creative Quality & Innovation: Review and approve major creative deliverables, acting as the final quality gatekeeper while continuously exploring new formats, trends, and storytelling techniques.
• AI-Enabled Content Creation: Champion an AI-first approach to creative production, leveraging AI-powered tools to enhance creativity, improve workflows, and increase efficiency and scalability.
• Stakeholder & Workflow Management: Partner with the Design Hub Manager and stakeholders across business divisions to plan workloads, manage competing priorities, and deliver content in line with campaign timelines and business needs.
• Performance & Continuous Improvement: Lead post-campaign creative reviews, assess effectiveness, and apply insights to future briefs and campaigns, while identifying opportunities to optimise production costs and reduce external agency dependency.

What You Will Need

• A bachelor’s degree in Graphic Design or a related creative discipline.
• At least 8-12 years of experience in a creative role, preferably within an in-house creative team, agency, global consultancy, or multinational organisation.
• A strong portfolio demonstrating creative concepts and execution across social media, digital content, and integrated campaigns.
• Proven experience leading, coaching, and developing creative teams.
• Proficiency in Adobe Creative Suite or equivalent professional design and creative tools.
• Hands-on experience with AI-powered design and content creation tools.
• Strong understanding of brand systems, visual storytelling, social-first content, and contemporary creative trends.
• Excellent stakeholder management and presentation skills, with the ability to communicate and defend creative concepts to senior leadership.
• Strong organisational skills and the ability to manage multiple projects and deadlines in a fast-paced, multi-stakeholder environment.
• A passion for pushing creative boundaries, challenging conventional approaches, and delivering exceptional creative work.