Creative Lead - Digital Zone

About The Role Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events and we’re building the marketing team to match our ambitions.

We’re looking for a Creative Lead who is first and foremost a video person , someone who can concept, brief, and oversee video production end-to-end, from short-form social content to full TVC campaigns. You’ll lead two in-house designers and manage relationships with external agencies, while actively embedding AI tools into the creative process to raise both the speed and quality of output.

What You’ll Do Video & Production Leadership

• Lead video production from concept to delivery , short-form, mid-form, and TVC(with agency)
• Write and own video briefs for internal production and external agencies
• Direct short video content (Reels, TikTok, YouTube Shorts) aligned to campaign objectives
• Oversee art direction across all video and motion output
• Ensure consistency in visual storytelling across platforms and formats

Campaign Execution

• Translate campaign ideas from the marketing team into detailed creative briefs for video and graphic deliverables
• Collaborate on 360-degree campaigns - from TVC to performance ads to social assets
• Support TVC briefing for agency-led productions, with clear input on brand direction, tone, and KPIs
• Adapt global campaign creative for regional markets (Iraq, KSA, UAE)

Team & Agency Management

• Manage and develop two in-house designers (currently more static/graphic focused — you will complement and elevate the team with video)
• Brief, onboard, and manage external creative agencies
• Review and quality-check all creative output before sign-off
• Establish production workflows and review processes for the team

AI-Powered Production

• Actively integrate AI tools (e.g. generative video, AI voiceover, prompt-based image/video generation) into the team’s day-to-day production
• Identify opportunities to speed up production cycles and reduce agency dependency using AI tooling
• Help upskill the team on AI-assisted creative workflows

What We’re Looking For Must-Haves

• 7+ years in a creative role, with a strong portfolio weighted toward video
• Hands-on experience in video production , scripting, directing, or producing
• Experience briefing and working with TV/TVC campaigns
• Proven ability to brief and manage creative agencies
• Strong art direction skills across video and static formats
• Comfortable leading and mentoring a small team
• Working knowledge of AI tools in a creative production context
• Arabic speaker
• Iraq-based
• Motion graphics or editing skills (After Effects, Premiere, CapCut, etc.)

Nice to Have

• Experience in gaming, telco, fintech, or e-commerce categories
• Familiarity with markets (Iraq, KSA, UAE)
• Experience with performance ad creative , Meta, TikTok, YouTube