Creative Manager

About SHEIN

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

To learn more about SHEIN, visit www.sheingroup.com.

Job Responsibilities:

1. Develop and execute comprehensive creative strategies that align with brand objectives and drive market growth across APAC/AU region.

2. Lead creative campaigns from concept to execution, ensuring brand consistency and market relevance across all touchpoints.

3. Manage and mentor a team of creative professionals, fostering innovation and professional development within the department.

4. Collaborate with cross-functional teams including marketing, product, and sales to deliver integrated brand experiences.

5. Oversee creative production processes, ensuring projects are delivered on time, within budget, and to quality standards.

6. Conduct market research and trend analysis to inform creative direction and maintain competitive advantage.

7. Present creative concepts and strategies to senior leadership and key stakeholders for approval and buy-in.

8. Establish and maintain relationships with external creative agencies, vendors, and production partners.

9. Monitor campaign performance and creative effectiveness through data analysis and consumer insights.

10. Ensure all creative outputs comply with brand guidelines, legal requirements, and cultural sensitivities in the Australian market.

Others:

1. Lead cross-regional creative projects and collaborate with global brand teams on international campaigns.

2. Participate in budget planning and resource allocation for creative initiatives and team operations.

3. Stay current with industry trends, emerging technologies, and creative best practices to drive innovation.

4. Support new business development through creative pitches and strategic presentations.

Requirements:

1. Bachelor's degree in Creative Arts, Marketing, Communications, or related field; Master's degree preferred.

2. Minimum 7-10 years of progressive creative experience with at least 3 years in a management role within brand or advertising environment.

3. Strong portfolio demonstrating successful creative campaigns and brand development across multiple channels and markets.

4. Proven leadership skills with experience managing creative teams and fostering collaborative work environments.

5. Excellent understanding of Australian market dynamics, consumer behavior, and cultural nuances.

6. Proficiency in creative software including Adobe Creative Suite, project management tools, and presentation software.

7. Strong strategic thinking and analytical skills with ability to translate business objectives into creative solutions.

8. Exceptional communication and presentation skills with experience presenting to senior executives and clients.

9. Experience working with external agencies, production companies, and creative vendors.

10. Knowledge of digital marketing trends, social media platforms, and emerging creative technologies.