Creative Manager

Job Describation:

The creative concept：

Generation for the leading brand campaign and starting from marketing strategies and the unique selling points of the products, independently proposing the creative direction (instead of waiting for a reference in the brief);

Producing creative assets:

Social content, KV extensions, KOL/KOC content directions, creative standards for offline materials;

Managing and cultivating the design team and Establishing creative QC standards;

Collaborating with the agency: providing creative briefs, reviewing the agency's outputs.

Must-have requirements:

Experience in FMCG Industry

5 years or more of experience in the creative industry, with at least 2-3 years spent in a creative position at an agency or as the creative director of a well-known brand in-house;

Have led creative projects with complete campaigns: able to clearly explain "strategy - creative concept - results";

Have a portfolio, original creative works from 0 to 1, understand social media context, preferably with experience in consumer electronics or youth-oriented product categories;

Bonus point: Experience in the mobile/3C product category;