Creative Manager

As Creative Manager, you own the creative vision and output across every brand in the Nurture Clan portfolio. This is a group-level role, not a single-brand role: you’ll set creative standards that flex across Loluna’s playful, colour-driven identity, and future brand launches — while keeping every brand distinct, consistent, and on-strategy. You will lead the creative team, report directly to the CEO, and act as the front-seat creative partner shaping how Nurture Clan shows up as a challenger to traditional players in the consumer space serving families across Southeast Asia.

Key Responsibilities:

Brand & Portfolio Strategy

• Define and refine the visual identity for each brand under Nurture Clan, ensuring each resonates with its distinct target audience while feeling part of one family of brands
• Build a scalable creative system (templates, guidelines, asset libraries) that lets the team move fast across multiple brands without starting from zero each time
• Partner with marketing, product (NPD), and sales to embed creative strategy into brand and business plans across the portfolio
• Support new brand launches from creative concept through go-to-market

Creative Direction & Leadership

• Lead the creative team setting direction, workflow, and quality bar
• Oversee visual production across digital and print: ecommerce, website, social, packaging, advertising, retail/POS
• Give clear, constructive creative direction and feedback to keep output high-quality and on-brand across every brand line
• Own the creative process end-to-end
• Build a collaborative, high-trust creative culture that can absorb Nurture Clan’s pace of ideation and output

Timeline, Team & Budget Management

• Manage the creative budget across the portfolio, allocating resources by brand priority
• Own project timelines, ensuring on-time delivery across concurrent brand workstreams
• Act as Project PIC for major cross-brand initiatives — campaigns, NPD launches, and market expansion across Southeast Asia — coordinating internal teams and external stakeholders
• Build a high performing creative team to support the company from local to regional level
• Implementation of new AI tools to be utilized for the creative team

Qualifications:

• Proven creative leadership experience, ideally in FMCG, multi-brand portfolios, DTC brands, or a creative agency managing multiple accounts
• Strong portfolio spanning branding, digital, packaging, and social — bonus if it shows work across more than one brand identity
• Track record of building and leading high-performing creative teams
• Proficiency in design software (Adobe Creative Suite) and familiarity with digital marketing/content tools
• Excellent communication and presentation skills — able to articulate creative rationale clearly to leadership and external partners
• Preferred: Fluency with AI-native creative tools (e.g., Midjourney, Adobe Firefly, AI-assisted video/copy tools) to speed up concepting, iteration, and content output across brands