Creative Manager

The Creative Manager is responsible to lead and oversee the creative direction, branding, content and visual communication for Monkeys Canopy and its associated attractions. The ideal candidate should be creative, strategic and hands-on, with strong experience in the theme park, hospitality, entertainment, lifestyle or related industries.

Key Responsibilities

• Develop and execute the park’s overall creative direction, branding and visual identity.
• Lead creative concepts and campaigns for marketing, promotions, events and seasonal activities.
• Oversee the creation of social media content, digital campaigns, videos, photography, graphics and promotional materials.
• Work closely with Marketing, Operations and Management teams to translate business objectives into creative campaigns.
• Manage and guide internal creative team, designers, videographers, photographers and external agencies/vendors.
• Ensure all creative materials are consistent with brand guidelines and quality standards.
• Develop creative concepts for new attractions, events, launches, festivals and promotional activities.
• Monitor current creative, social media and entertainment trends and introduce fresh ideas to enhance visitor engagement.
• Manage creative projects from concept development to execution, including timelines and deliverables.
• Review and approve creative outputs to ensure they meet the required quality and brand standards.
• Timely delivery of creative campaigns and marketing materials

Key Performance Indicator

• Social media/content engagement and audience growth
• Creative contribution to visitor traffic, ticket sales and campaign performance
• Brand consistency and quality of all creative outputs
• Successful execution of events, seasonal campaigns and attraction launches
• Innovation and development of new creative concepts
• Effective management of creative team, agencies and vendors
• Delivery within approved timelines and budgets

Works Closely With:

• Marketing & Sales Team
• Operations Department
• Attraction Managers
• Finance Department
• External Agencies & Vendors