Creative Manager

Job Description — Creative Lead

Role Overview

We are looking for a conceptually strong, strategically driven and hands-on Creative Lead to independently lead our creative department.

The ideal candidate should have a strong understanding of advertising, brand communication, art direction and digital content creation. They will be responsible for developing impactful creative concepts, managing multidisciplinary teams, maintaining creative quality and ensuring timely delivery across multiple client accounts.

The role requires a balance of creative thinking, execution excellence, team leadership and operational efficiency.

Key Responsibilities

1. Creative Strategy & Concept Development

• Lead campaign ideation, creative concepts, key visuals and brand communication.
• Translate client briefs and marketing strategies into original, engaging creative solutions.
• Develop campaign presentations, mood boards, storyboards and visual treatments.
• Bring fresh ideas, creative approaches and innovative storytelling techniques to client projects.

2. Art Direction & Quality Control

• Provide art direction for social media creatives, digital campaigns, animations, reels, TVCs and DVCs.
• Supervise visual composition, typography, photography, design and overall execution quality.
• Maintain brand consistency and high creative standards across all deliverables.
• Review and approve creative work before client submission.

3. Team Leadership & Management

• Independently manage graphic designers, copywriters, motion artists, video editors and AI creative resources.
• Assign tasks, establish priorities and oversee departmental workflows.
• Mentor team members, provide constructive feedback and improve creative performance.
• Ensure effective resource utilization, team productivity and accountability.

4. Digital & AI-Driven Creativity

• Lead creative development for high-volume social media content and digital advertising campaigns.
• Understand platform-specific creative requirements and contemporary digital content trends.
• Integrate AI-assisted image generation, video production and creative workflows.
• Ensure originality, brand accuracy and visual consistency across traditional and AI-generated content.

5. Project Management & Delivery

• Manage multiple client accounts, campaigns and content calendars simultaneously.
• Coordinate with Account Management, Strategy, Performance Marketing and Production teams.
• Ensure timely delivery of creative assignments without compromising quality.
• Identify workflow challenges, minimize unnecessary revisions and improve production efficiency.

6. Client Collaboration & Presentations

• Participate in client briefings, brainstorming sessions, campaign pitches and presentations.
• Present creative concepts with strong strategic rationale.
• Translate client feedback into effective creative improvements.
• Contribute proactive ideas that strengthen brand communication and client relationships.

Required Experience

• Strong advertising agency experience with a proven record of campaign development and creative execution.
• Excellent understanding of conceptual advertising, art direction, visual storytelling and brand communication.
• Proficiency in Adobe Photoshop and Illustrator, Working knowledge of Adobe Photoshop, Adobe Illustrator, After Effects, Premiere Pro and other creative tools.
• Practical familiarity with generative AI tools for image and video production.
• Experience managing multidisciplinary creative teams and high-volume digital content.
• Strong portfolio demonstrating campaign concepts, creative direction and execution quality.
• Excellent communication, presentation, team management and problem-solving skills.

Key Performance Indicators (KPIs)

• Creative Excellence: Originality, conceptual strength and quality of creative output.
• Timely Delivery: Completion of creative assignments within agreed deadlines.
• Quality Assurance: Brand consistency, accuracy and reduction in avoidable revisions.
• Team Performance: Productivity, collaboration and professional development of creative resources.
• Creative Innovation: Introduction of fresh ideas, creative formats and AI-assisted workflows.
• Operational Efficiency: Effective workload management and optimization of creative production.

Ideal Candidate

We are looking for someone who thinks like an advertising creative, leads like a manager and executes with the precision of an art director.

Someone who can independently develop compelling ideas, guide a team from concept to execution, challenge average creative work and consistently deliver high-quality advertising content.

The Creative Lead will take complete ownership of creative concepts, execution quality, team performance and timely delivery.

Pay: Rs80,000.00 - Rs120,000.00 per month

Work Location: In person