Creative Manager

About 该职位来源于猎聘 Creative Manager As Creative Manager, you will turn brand and business priorities into distinctive, high-quality creative ideas and content that build consumer desire and support commercial growth. Reporting to the Head of Content Lab, you will own creative direction from brief through delivery across campaigns, brand storytelling, social, digital, CRM, retail, e-commerce touchpoints. You will lead a small multidisciplinary creative team comprising Copywriter and Designer, setting a clear creative standard while remaining hands-on in concept development and execution. You will partner closely with Product Marketing, Retail, E-commerce and Wholesale teams to deliver coherent, channel-relevant work. More about the role:

Creative Direction & Brand Expression

• Own and develop the brand content strategy, translating brand positioning, business priorities and consumer insights into clear content pillars, narratives and channel plans.
• Lead end-to-end execution of brand content across paid and owned touchpoints, ensuring a consistent brand identity, message and creative expression throughout the consumer journey.
• Translate brand strategy, product priorities and consumer insights into compelling creative concepts and integrated content ideas.
• Set and uphold a distinctive, premium and locally relevant creative expression across assigned brands, campaigns and touchpoints.
• Lead concept development, storytelling, visual direction and copy direction from initial brief through final delivery.
• Ensure global brand assets are adapted with local cultural relevance while protecting brand consistency and creative quality. Integrated Content Development & Execution
• Oversee development of integrated creative assets across film, social, digital, CRM, retail, e-commerce, print and experiential formats.
• Convert business briefs into clear creative territories, narratives, key visuals and content systems that can scale across channels.
• Provide hands-on creative review and problem-solving throughout production to ensure work is on brief, on brand and fit for channel.
• Partner with the Performance Content Lead to apply test-and-learn insights and improve content effectiveness without compromising brand quality. Creative Quality, Production & Innovation
• Establish clear craft standards for copy, design and storytelling, and give timely, actionable feedback to raise the quality of every deliverable.
• Direct external agencies, production partners and freelancers when specialist capabilities or additional capacity are required.
• Champion new formats, AI-enabled tools and smarter production approaches that improve speed, scalability and creative impact. Team Leadership & Capability Building
• Directly lead, coach and develop team, setting clear objectives, roles and development priorities.
• Build the team's creative and channel capabilities through regular reviews, coaching, trend sharing and hands-on learning. Cross-Functional Partnership & Stakeholder Management
• Partner with Product Marketing, Lead Generation, CRM, Retail, E-commerce and Wholesale teams to clarify objectives and turn business needs into focused creative briefs and solutions.
• Contribute to Content Lab planning, prioritization and continuous improvement as a member of the lab's leadership team.

More About You Education & Experience

• Bachelor's degree
• 6+ years of progressive experience in creative, advertising or content roles, with substantial experience leading integrated work across agency and/or in-house environments.
• Experience in premium consumer brands, healthcare, MedTech or consumer electronics.
• A strong portfolio demonstrating concept development, brand storytelling and creative execution across multiple channels and formats.
• Proven ability to translate consumer insight and commercial objectives into distinctive creative work that supports brand and business outcomes. Competencies
• Conceptually strong and craft-focused; curious, decisive and resilient; able to balance creative ambition with business priorities, channel realities and delivery constraints.
• Collaborative and low-ego leader with strong communication and influencing skills; confident presenting ideas, receiving feedback and building trust across functions and seniority levels.
• Proven ability to lead and develop a small multidisciplinary creative team while remaining hands-on in the work.
• Clear prioritization, delegation and decision-making skills across concurrent briefs and tight timelines.
• Ability to create accountability, give direct and constructive feedback, and foster an inclusive culture of high standards and continuous learning.
• Experience managing at least two direct reports is preferred.
• Excellent creative direction and editorial judgment across copy, design and integrated content; strong command of briefing, concepting, review and production processes; able to connect creative choices to brand strategy, consumer insight and measurable business objectives. Skills
• Good oral and written English (CET 6 or above); Mandarin Chinese (native or business fluent)
• Strong Microsoft Office skills and working knowledge of relevant design tools
• Comfortable using AI-assisted ideation and content tools, with sound judgment on quality, brand safety and responsible use More about what we offer:

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans. Sonova is an equal opportunity employer. We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.