Creative Manager (Copy-Based)

ABOUT AS

WOWIE O2O Activation Agency is a space for high-energy people who want to think differently, take action, and grow quickly with the team. We create an open work culture that embraces learning and moves forward into the new era of work with AI and emerging technologies.

Position: Creative Manager (Copy-Based)

Base Salary: 45K-55K (or based on your experience)

Location: Ratchada One Building (Near BTS Ratchayothin Station and MRT Ladprao Station)

Key responsibilities

• Develop campaign concept, big idea, key message, tagline, script, content framework and activation
• Transform business objective and consumer insight into clear creative objective and behavioral objective
• Identify what each project requires audience to do and barriers that prevent action
• Design message and experience appropriate for each stage of customer journey
• Design integrated execution covering digital, social, film, OOH, activation, CRM, commerce, experience and O2O
• Lead brainstorm and develop ideas from early-stage through to presentation and production
• Present ideas clearly with insight, behavioral logic, creative idea and expected response
• Guide and mentor copywriter, art director, designer and content creator
• Use campaign result, platform data and audience feedback to improve future work

About you

• 6+ years experience in advertising, integrated marketing or creative agency
• Strong foundation in copywriting or conceptual creative
• Portfolio of campaign work demonstrating both big idea and actual execution
• Ability to transform consumer insight and behavioral principle into interesting and applicable creative idea
• Understanding of customer journey and ability to design work appropriate for different audience and channel
• Capability to think both big campaign idea and channel execution detail
• Strong copywriting, storytelling, presentation and communication skills
• Ability to incorporate client feedback and develop work without weakening strategic idea
• Ability to manage work and help develop junior creative team
• Good English language skills; strong Thai copywriting ability considered a plus

Benefits

• WFH 1 day per week
• AIA group insurance
• Annual health check
• Public holidays and company special holidays exceeding 20 days per year
• Free snacks and beverages throughout working hours
• Work equipment (MacBook, PC)
• Learning and development support (training, seminars)
• Travel allowance for off-site work
• Annual salary adjustment and bonus