Creative Manager (Copy-Based)

About the role

This is a Creative Manager (Copy-Based) position at a full-service advertising and digital marketing agency. The role involves developing campaign concepts, big ideas, key messages, taglines, scripts, and content frameworks. You will translate business objectives and consumer insights into clear creative and behavioral objectives, and design integrated executions across digital, social, film, OOH, activation, CRM, commerce, and O2O channels.

Key responsibilities

• Develop Campaign Concept, Big Idea, Key Message, Tagline, Script, Content Framework and Activation
• Transform Business Objective and Consumer Insight into clear Creative Objective and Behavioral Objective
• Identify what each project requires the Audience to "do" and what barriers prevent that action
• Understand Motivation, Emotional Trigger, Habit, Social Influence and consumer decision-making patterns
• Apply Behavioral Science, Consumer Psychology, Neuromarketing and Persuasive Communication to creative work
• Develop work that guides people through Awareness → Consideration → Participation → Action → Advocacy
• Design Message and Experience appropriate to each stage of the Customer Journey
• Conceive Integrated Execution covering Digital, Social, Film, OOH, Activation, CRM, Commerce, Experience and O2O
• Convert Behavioral Insight into Creative Hypothesis that can be tested and improved
• Review and develop Copy, Script, Storyboard, Key Visual, Content Plan and Presentation
• Lead Brainstorm and develop ideas from Early-Stage through to presentation and production
• Present ideas clearly, including Insight, Behavioral Logic, Creative Idea and Expected Response
• Manage Feedback, Timeline, Production Requirement and Priority of the Creative team
• Guide and Mentor Copywriter, Art Director, Designer and Content Creator
• Use Campaign Result, Platform Data and Audience Feedback to improve future work

About you

• Bachelor's degree in a related field
• 6+ years of experience in Advertising, Integrated Marketing, or Creative Agency
• Strong foundation in Copywriting or Conceptual Creative
• Portfolio of Campaign work demonstrating both Big Idea and actual Execution
• Ability to transform Consumer Insight and Behavioral Principle into interesting and applicable Creative Ideas
• Understanding of Customer Journey and ability to develop work appropriate to different Audiences and Channels
• Capability to conceive both Big Campaign Ideas and Channel Execution details
• Strong Copywriting, Storytelling, Presentation and Communication skills
• Ability to incorporate Client Feedback and develop work without weakening Strategic Idea
• Ability to manage work and help develop Junior Creative team members
• Interest in Culture, Technology, AI-assisted Creativity and new consumer behavior patterns
• Good English language skills; strong Thai copywriting ability is a particular advantage
• Background in graphic design understanding is beneficial for briefing and coordinating with designers
• Experience with static/print-based work preferred over video-focused experience
• Agency experience required
• Experience pitching work to clients

Benefits

• Free shuttle service from MRT station to company
• WFH every Wednesday (and special cases such as consecutive pitches or late client meetings)
• AIA group insurance
• Annual health check
• Public holidays and company special holidays, more than 20 days per year
• Free snacks and beverages throughout working hours
• Work equipment (MacBook, PC)
• Learning and development support (training, seminars)
• Travel expense support for off-site work
• Annual salary and bonus adjustment

About us

Full-service advertising and digital marketing agency.