Creative Marketing Coordinator

About NAYAD

NAYAD is a design-focused drinkware and lifestyle brand creating functional products for everyday life. Our product assortment spans insulated drinkware, hydration, food storage, kids products, lunch solutions, and lifestyle accessories.

We combine thoughtful product design, functionality, color, and modern aesthetics to create products that fit naturally into our customers' everyday routines.

We're looking for a Creative Marketing Coordinator to support content creation, graphic design, ecommerce, social media, AI-powered creative production, product launches, packaging, and trade show execution.

This is an execution-focused creative marketing role for someone who enjoys working across multiple disciplines and turning established brand and marketing direction into finished work.

Position Overview

You'll work closely with the marketing and creative team across NAYAD's day-to-day creative needs.

One day you may be developing social media content or generating lifestyle imagery with AI. The next, you may be preparing website assets, working on product packaging, editing a video, researching trends, or helping prepare materials for a trade show.

We're looking for someone who is creative, highly organized, visually driven, comfortable with technology, and able to execute quickly without sacrificing quality.

This is especially suited to someone who enjoys consumer products, branding, ecommerce, social media, photography, design, and emerging AI creative tools.

ResponsibilitiesAI & Creative Production

· Use tools such as ChatGPT, Claude, Codex, GPT Image Generation, Midjourney, Runway, Kling, and other emerging AI platforms

· Generate and refine product imagery, lifestyle concepts, campaign ideas, copy, and marketing assets

· Develop repeatable AI-assisted creative workflows

· Use AI to accelerate research, ideation, production, and content adaptation

· Stay current on emerging AI tools and creative techniques

· Maintain high visual standards and avoid generic-looking AI content

Graphic Design

· Create social media graphics, advertisements, banners, presentations, and promotional assets

· Assist with packaging layouts and product collateral

· Prepare retailer and ecommerce assets

· Resize and adapt creative across multiple channels and formats

· Work within established brand guidelines

· Maintain visual consistency across NAYAD's product categories

· Prepare production-ready and digital-ready files

Social Media & Content

· Assist with Instagram, TikTok, Facebook, Pinterest, and other social channels

· Develop Reels, short-form videos, Stories, carousels, and static content

· Write captions and supporting social copy

· Maintain and execute content calendars

· Research trends, creators, competitors, and content opportunities

· Assist with community management

· Identify opportunities for UGC and influencer content

· Analyze content performance and recommend improvements

Photography & Videography

· Assist with product and lifestyle photography

· Shoot simple in-house product content

· Create short-form product videos and demonstrations

· Edit Reels, TikToks, ads, and other video content

· Help organize photoshoots, shot lists, props, locations, and creative references

· Maintain organized photo and video asset libraries

Ecommerce & Digital

· Upload and update product information and creative assets

· Assist with website merchandising and promotional updates

· Create website banners and campaign graphics

· Support product launches and collection updates

· Assist with basic SEO and product copy optimization

· Maintain accurate and organized ecommerce content

· Support retailer-specific digital assets when needed

Paid Media Support

· Create Meta and other digital advertising creatives

· Develop multiple creative variations for testing

· Assist with campaign setup, organization, and reporting

· Track creative performance and help identify winning concepts

· Research competitor advertising and emerging creative trends

Packaging & Product Marketing

· Assist with packaging updates and production files

· Review packaging copy, graphics, specifications, and layouts

· Help develop product feature callouts and selling points

· Create launch materials for new products

· Coordinate digital and physical assets across product launches

· Assist with catalogs, sell sheets, presentations, and retailer materials

Trade Shows & Events

· Assist with preparation for industry trade shows and exhibitions

· Help coordinate booth graphics, displays, samples, catalogs, and marketing materials

· Travel to events as needed

· Assist with booth setup and breakdown

· Support product demonstrations and customer interactions

· Capture photo and video content during events

· Help organize leads and post-show follow-up materials

Administrative & Project Support

· Maintain organized creative assets and working files

· Coordinate deadlines and project timelines

· Maintain project trackers and content calendars

· Communicate with internal teams and outside vendors

· Assist with day-to-day marketing needs

· Support multiple projects simultaneously in a fast-moving environment

Required QualificationsAI Skills — Required

We are specifically looking for someone who is already comfortable using AI, not someone who is simply interested in learning it.

· Active user of ChatGPT and generative AI tools

· Experience using AI for content creation, imagery, research, marketing, or productivity

· Strong prompting skills

· Ability to evaluate and refine AI-generated output

· Strong interest in emerging AI technologies

· Willingness to continuously test new tools and workflows

Creative Skills

· Strong graphic design abilities

· Portfolio demonstrating strong visual taste and execution

· Adobe Photoshop and Illustrator experience

· Canva experience

· Strong understanding of typography, composition, hierarchy, and branding

· Ability to work within established brand guidelines

· Ability to take creative direction and translate it into finished work

Marketing & Ecommerce

· Experience creating social media content

· Understanding of Instagram and TikTok

· Familiarity with ecommerce

· Basic understanding of Meta Ads Manager

· Understanding of digital marketing fundamentals

· Comfortable working with performance metrics and analytics

Personal Qualities

· Highly organized and detail-oriented

· Strong visual judgment

· Proactive and resourceful

· Comfortable receiving creative feedback

· Able to work independently

· Strong written and verbal communication

· Comfortable juggling multiple projects

· Dependable and deadline-oriented

· Willing to learn quickly

· Comfortable in a fast-paced consumer-product environment

Preferred Qualifications

Experience with any of the following is a plus:

· Figma

· CapCut

· Adobe Premiere Pro

· After Effects

· Shopify or other ecommerce platforms

· Photography

· Videography

· Product photography

· Generative AI image/video tools

· Meta Ads

· Amazon

· Retail marketing

· Packaging design

· Influencer marketing

· UGC production

· Trade shows

· Consumer products

· Drinkware, home, lifestyle, fashion, beauty, wellness, or CPG brands

The Person We're Looking For

We're not looking for someone who only wants to do one thing.

The ideal candidate might be designing an Instagram carousel in the morning, generating an AI lifestyle concept before lunch, editing a product video in the afternoon, and helping prepare packaging or trade show materials the next day.

You should be comfortable moving between creative, marketing, ecommerce, AI, and operational tasks while maintaining a high standard of execution.

You should also have a genuine interest in design, consumer culture, social media, technology, and products.

What Success Looks Like

Within your first 90 days, you will:

· Become familiar with NAYAD's product portfolio and visual identity

· Consistently produce high-quality social and digital content

· Support upcoming product launches

· Contribute to photography and video production

· Help maintain ecommerce and website creative

· Assist with packaging and product marketing projects

· Establish efficient AI-assisted creative workflows

· Help prepare and execute trade shows and events

· Improve organization of creative assets and working files

· Become a dependable day-to-day creative and marketing resource for the team

Work Environment

· Hybrid schedule with approximately 2 days per week in office

· Approximately 3 days remote

· Occasional travel for trade shows, photoshoots, and industry events

· Collaborative environment with exposure to product development, design, sales, ecommerce, and marketing

· Fast-moving consumer-product environment

· Significant opportunity to take ownership as the role develops

Why Join NAYAD?

· Work across a large range of consumer products and product categories

· Participate in new product launches from concept through market

· Gain hands-on experience across branding, ecommerce, packaging, social media, AI, retail, and trade shows

· Work with emerging AI creative technologies

· Attend major industry events

· Build a diverse creative portfolio

· Take meaningful ownership of projects

· Grow alongside an expanding consumer brand

Application Requirements

Please submit:

· Resume

· Portfolio (Required)

· Examples of graphic design work

· Examples of social media content

· Examples of photography/video work, if available

· Examples of AI-generated creative work, if available

· Ecommerce experience, if applicable

· Brief introduction explaining why you're a strong fit for NAYAD

Portfolio required. Applications without a portfolio will not be considered.

Expected Hours: 40 per week

Pay: $28.00–$32.00 per hour

Work Location: Hybrid

Travel: Occasional travel required for trade shows and industry events

Pay: $28.00 - $32.00 per hour

Expected hours: 40.0 per week

Work Location: Hybrid remote in San Marino, CA 91108