Creative (Music Label)

About GMM MUSIC

GMM MUSIC operates under the “Servicing Entire Music Business” (Total Music Business) model. Our services span from artist selection, music production, marketing, copyright management, and both physical and digital music distribution, to concert and festival organization, as well as full-scope artist management. We also run a performance arts school to develop singers, musicians, and actors into true professionals.

Responsibilities:

• Develop creative concepts for artists and songs to effectively connect with target audiences.
• Generate ideas and concepts for Music Videos, Live Sessions, Behind-the-Scenes, and short-form content to enhance artist identity and engagement.
• Define and craft each artist’s communication direction, including mood & tone, key messages, and visual direction.
• Collaborate closely with production and digital teams to develop content aligned with the label’s strategy.
• Stay updated on music and social media content trends across platforms to inspire new creative ideas.

Qualifications:

• Bachelor’s degree in Communication Arts, Marketing, Mass Communication, or a related field.
• 5 years of experience in Creative, Art Director, Campaign Ideation (experience in the music or entertainment industry is a plus).
• Strong understanding of audience behavior and storytelling across social media platforms such as TikTok, YouTube, and Facebook.
• Excellent communication and collaboration skills, especially when working with production and digital teams.
• Passion for music and entertainment is a plus.