Creative Social Media Executive

Tuckshop Studio

We're Tuckshop Studio: food strategists, designers and content creators who make content so good you'll want to lick your screen.

We know how Kiwis eat and drink, and we partner with New Zealand's leading food and beverage brands to turn that insight into fresh, clever work. Smart planning plus creative flair means content that feeds audiences on their screens and on their plates.

About the role

As our Creative Social Media Executive, you'll run the day-to-day of our client accounts and be the voice of our brands online. You'll be responsible for being the gatekeeper of our brand's voice and creativity across socials. 

You'll bring our social strategies to life: publishing content, growing communities and spotting trends before they peak. It's a hands-on role for someone creative, highly organised and keen to build a career in social media.

Role:

Full-time · Auckland studio 

What you'll be doing 1. Social and community management

• Publishing:

  Schedule and publish content accurately through Meta Business Suite and Planable, including approvals and correct tagging for our Head of Social.

• Content calendars:

  Keep calendars on track so every post is planned, briefed and approved, and manage placeholders in Planable proactively, so we stay ahead.

• Social creative curation:

  Build content calendars from existing brand content, photography and video and plan upcoming organic content that is brand specific and returns high engagement.

• Captions:

  Write witty, brand specific captions that stop the scroll.

• Social creative concepting :

  Coming up with social first ideas across our delcious food brands.

• Community:

  Reply to comments, DMs and mentions within 12 hours, in each brand's tone of voice. Be available for 20 minutes a day on the weekends and over the Christmas period to respond to community management.

• Growth:

  Conduct daily outreach to connect our brands with new audiences, creators and fans.

2. Trends and Reactive Content

• Trend-spotting:

  Track memes, trending audio and platform changes so our brands are first to the party.

• Short-form video:

  Turn trends into lo-fi Reels and TikToks quickly, so they feel native to the platform and still on strategy.

3. Influencer and PR support

• Creator scouting:

  Find creators who fit each client's look, values and budget.

• PR send-outs:

  Help ideate PR packs and coordinate the logistics so every send-out runs smoothly.

• Campaign wrap-ups:

  Pull results and summarise key learnings at the end of each campaign.

• Delivery Assistance:

  Occasionally support the wider team with deliveries direct to influencers.

4. Reporting and admin

• Monthly reports:

  Build client reports covering performance, sentiment and clear recommendations; supporting quarterly reviews.

• Paid social:

  Help our Head of Social to optimise paid campaigns in Meta to meet or beat client media goals.

• Project tools:

  Keep Asana and Planable accurate and up to date.

• Asset library:

  File and archive our content so every shot is easy to find.

5. Shoot days and studio

• On set:

  Support our production team and food stylists as an extra pair of hands, capture behind-the-scenes content, and appear on camera when needed.

• Studio:

  Help keep the studio running, from prep to pack-down. No task is too small.

Who we're looking for You'll have

• 1+ years experience in social media, ideally at an agency or managing brand accounts this could be through a internship.
• Hands-on experience with Meta Business Suite a bonus, plus a scheduling tool such as Planable or Notion
• A portfolio or accounts that show your captions and short-form video
• Strong organisation: you can juggle several client accounts and deadlines at once

You are

• Socially fluent:

  You live online and understand what makes different communities tick.

• A sharp writer:

  Your captions are witty, clear and always on-brand.

• Proactive and coachable:

  You get stuck in, ask good questions and welcome feedback.

• A genuine foodie (non-negotiable):

  You follow chefs and restaurants, and the local hospo scene excites you.

Bonus points

• You shoot social first content and edit video on your phone (CapCut, Instagram Edits or similar).
• Experience with TikTok, Meta and Meta business suite a +
• Copy writing experience.

Why you'll love working at Tuckshop

• Mentorship:

  Learn directly from our senior team, with real support to grow your career.

• Great clients:

  Work across a portfolio of much-loved food and beverage brands.

• Creative freedom:

  Fresh ideas are welcome, and you'll have room to pitch yours.

• Team culture:

  A supportive, fun crew that works hard and celebrates wins together.

• Food perks:

  Team lunches, recipe taste-testing and plenty of client products to sample.