Creative Specialist

About GrabOne

GrabOne is becoming New Zealand’s home of value. For years we’ve been where hundreds of thousands of Kiwis come for great local deals, experiences and travel. Now we’re building something bigger: New Zealand’s biggest deals marketplace to buy, book and grab deals (and more to come), and a brand people follow because they love it, not just because they want a discount.

Our purpose is two-sided and we mean it: help every Kiwi do more with what they’ve got, and give local businesses the reach they could never afford to buy. We back local talent and keep great work here in Aotearoa.

Our promise is simple, smart, not cheap. Every interaction should make you feel clever, not skint. We’re local, curious, joyful and a bit absurd, generous, and proudly in the corner of small business. This year we’re backing that with big brand moments (think the Golden Voucher Hunt, the Hidden Gems Road Trip and the GrabOne Classic) and a serious step-up in creative and performance firepower. That’s where you come in.

Why you’ll love it here

• Shape a brand at a genuine turning point - help build New Zealand’s biggest deals marketplace and its home of value.
• Real influence from day one - work directly with the GM of GrabOne, make big calls, and see your ideas go live fast.
• Scale most creatives never get - your work in front of hundreds of thousands of Kiwis, every week.
• Make GrabOne famous - for sorting Kiwis’ weekends, making them feel smart with money, and championing local legends.
• Big brand moments to create - partnerships, activations and tentpoles, not just business as usual.
• Grow as we grow - you’ll be pivotal to building out the team and stretching your own craft, in a passionate team across product, sales, marketing and ops.

The role

We’re after a Creative Specialist who’s so much more than a designer. You think like a marketer and execute like a maker. You start with the goal, the audience and the offer, then shape the angle, the hook, the copy, the content and the assets that actually get results.

You’ll own creative end-to-end across our campaigns, and you’ll obsess over one thing: maximum ROI for our merchants, partners and advertisers. If you love the strategy and the craft, and you get a kick out of seeing your work move real numbers, we should talk.

This is a hands-on role, based in our Wellington City office and on the tools every day - right in the middle of the action, not directing from a distance.

You’ll mostly live in campaigns, but the role is broad: you’ll shape branding and design, sales decks and more, and work shoulder-to-shoulder with our Organic Social Lead and Performance Specialist. Some of it is big brand moments (brand partnerships and activations); a lot of it is tactical campaigns built to drive outcomes. Above all, you get how content actually engages people, and you use that to make work that lands.

What you’ll do

• Turn briefs and business goals into sharp creative concepts and campaign angles.
• Own the hook: craft the copy, content and messaging that stops the scroll and drives action.
• Design and art-direct assets across every channel: email, social, onsite, paid, DOOH and more.
• Think audience-first: know exactly who we’re talking to and what makes them engage.
• Turn your hand to branding, design and sales decks when the wider team needs it.
• Keep the GrabOne brand consistent, distinctive and premium across everything.
• Partner with our Organic Social Lead and Performance Specialist to test, learn and lift results.
• Measure what your creative delivers, then iterate relentlessly.

You’ll thrive here if you

• Have 3 to 5 years in a creative role that spans strategy, design and copy.
• Deeply understand how content engages people, and can prove it with work that performed.
• Are curious and inquisitive: you ask the right questions and back yourself to keep improving results.
• Blend strategy and craft: you can concept a campaign and build the assets.
• Write as well as you design: copy is a core skill, not an afterthought.
• Understand marketing funnels, audiences and what actually drives ROI.
• Make things happen: you work across sales, product and ops to get campaigns out the door, not wait on a brief or a sign-off.
• Thrive in a fast-paced environment with a lot going on - you juggle, prioritise and keep momentum across channels and deadlines.
• Know your way around marketplaces or e-commerce - a big plus that means faster ramp and sharper instincts.
• Have a folio that shows ideas that worked, not just things that looked nice.
• Bring a commercial mindset: you care about results, not just aesthetics.

Bonus points

• Motion or video; paid social creative; or working directly with merchants, partners and advertisers.