Creative Strategist

About the Role:

Dokitami is looking for a Creative Strategist who can turn customer insights, market research, creative ideas, and performance data into compelling campaigns that generate attention, qualified leads, and business growth.

This is more than a content-planning role. As Creative Strategist, you will sit at the intersection of Customer Psychology, Marketing Strategy, Creative Direction, Copy, Content, and Performance Data.

You will be responsible for answering:

What should we create next? Why should we create it? Who are we creating it for? And how can we make it perform better?

You will work closely with Copywriters, Designers, Video Editors, Content Creators, Medical Communications, Media Buying, Sales & Communication, and other teams to turn strategic insights into executable creative campaigns.

Key ResponsibilitiesCreative Strategy & Concept Development:

• Develop creative strategies, campaign concepts, messaging angles, and content directions aligned with business objectives.
• Generate multiple creative angles for products, offers, campaigns, and target audiences.
• Develop strong hooks, concepts, messaging frameworks, and creative hypotheses.
• Translate customer insights into compelling advertising ideas.
• Develop creative concepts across UGC, doctor/nurse-led videos, testimonials, educational content, static ads, carousels, short-form videos, long-form content, and other relevant formats.
• Continuously identify opportunities to improve creative performance and reduce creative fatigue.

Customer & Market Research:

• Research customer problems, desires, objections, motivations, frustrations, and buying behaviour.
• Review sales conversations, customer questions, testimonials, reviews, comments, social conversations, search behaviour, and advertising feedback.
• Maintain and continuously update a Voice-of-Customer library.
• Develop and refine audience personas and customer segments.
• Conduct competitor and market research to identify opportunities, trends, and creative insights.

Creative Briefing & Production:

• Develop clear and actionable creative briefs covering the audience, insight, objective, angle, hook, message, offer, proof, format, talent, visual direction, CTA, and deliverables.
• Collaborate with Copywriters to translate strategy into persuasive copy.
• Work with Designers and Video Editors to communicate creative direction clearly.
• Support production planning, including concepts, scripts, talent, locations, props, shot lists, and deliverables.
• Attend required production and studio days.
• Participate in shoots and help ensure concepts are executed as intended.
• Identify opportunities to repurpose production assets across multiple campaigns and platforms.

Performance & Creative Optimization:

• Review creative performance and identify winning, promising, fatigued, and underperforming creatives.
• Work closely with Media Buying to understand CTR, CPL, conversion, lead quality, creative fatigue, and other relevant performance indicators.
• Use performance data to determine what to test, improve, scale, or discontinue.
• Develop variations of winning concepts across hooks, visuals, talent, duration, CTA, headlines, and formats.
• Proactively develop new creative before existing winning creatives become fatigued.
• Maintain a library of successful Dokitami creatives and document learnings.

Content & Brand Strategy:

• Contribute ideas for medical education, brand authority, product education, FAQs, client stories, myth-busting, and brand-building content.
• Support YouTube and long-form content strategy through topic research, content concepts, titles, thumbnails, and repurposing opportunities.
• Contribute to landing page and funnel strategy by ensuring consistency between advertising promises, offers, messaging, and customer journeys.

What We're Looking For:

• Proven experience in Creative Strategy, Advertising, Marketing Strategy, Content Strategy, or a similar role.
• Strong understanding of customer psychology and audience behaviour.
• Ability to turn customer insights into creative concepts and campaigns.
• Strong understanding of hooks, angles, storytelling, direct-response marketing, and creative testing.
• Experience developing creative briefs and working with copywriters, designers, video editors, and production teams.
• Comfortable using performance data to guide creative decisions.
• Strong research and analytical skills.
• Ability to think commercially and connect creative work to business outcomes.
• Excellent communication and collaboration skills.
• Highly organised and able to manage multiple creative projects and deadlines.
• Comfortable working independently in a predominantly remote environment.
• Willingness to attend required in-person shoots, production days, and meetings in Lagos.

Preferred Qualities:

We are looking for someone who is:

• Highly curious and customer-focused
• Commercially minded
• Creative and strategic
• Fast-moving and execution-oriented
• Data-driven
• Organised and detail-oriented
• Comfortable challenging weak ideas constructively
• Open to feedback and continuous improvement
• Proactive and accountable
• Comfortable working with AI tools for research, ideation, creative development, and analysis
• Able to balance creativity with responsible and compliant communication

Important: Medical & Advertising Responsibility

Because Dokitami operates within the medical/health space, the Creative Strategist must understand the importance of responsible communication.

You must not invent medical claims, clinical statistics, guaranteed outcomes, safety claims, contraindications, or scientific conclusions. Claims requiring verification must go through the appropriate medical review process.

Creative concepts must also avoid misleading users, unsupported health claims, unrealistic expectations, or inappropriate personal-attribute language.

What Success Looks Like:

Success in this role means consistently turning:

Customer Insight → Creative Idea → Production → Launch → Performance Data → Learning → Better Creative

You will be expected to contribute not only ideas, but measurable creative growth through stronger concepts, better briefs, faster execution, effective testing, improved lead quality, and continuous creative iteration.

Work Arrangement:

This is a hybrid, Lagos-based position that is predominantly remote. You will be expected to maintain reliable internet, backup connectivity, a functional computer and mobile phone, and a suitable remote working environment.

You must remain reachable and responsive during designated working hours and be available for required office, studio, production, and campaign activities.

Compensation:

Total Monthly Compensation: ₦400,000

• Base Salary: ₦350,000
• Work Support Allowance: ₦50,000

The Work Support Allowance is intended to support routine work-related expenses such as internet/mobile data, communication, transportation for required office or studio attendance, work tools, and other incidental expenses.

How to Apply?

Interested candidates should submit:

• Updated CV/Resume
• Portfolio or examples of previous creative strategy, advertising, campaign, or content work
• A brief summary of relevant experience in creative strategy and performance marketing
• Send it to [email protected]

Subject: Application – Creative Strategist

Only shortlisted candidates will be contacted.

Pay: ₦300,000.00 - ₦350,000.00 per month

Work Location: Hybrid remote in Lagos