CREATIVE STRATEGIST

About the role

We are seeking a Creative Strategist / Content Strategist who can translate product character and target market needs into communication strategy, campaigns, and engaging content with clear business objectives.

Key responsibilities

• Develop creative and content strategy to increase awareness, engagement, consideration, and conversion according to brand objectives
• Develop ideas and campaign concepts based on target market, product character, trends, and business needs
• Determine objectives, key messages, communication angles, and content direction for each campaign
• Create content pillars and content plans relevant to brand character and target audience
• Conduct research on target audience, consumer behavior, competitors, social media trends, and content trends as a basis for strategy development
• Develop creative concepts for various communication needs, including social media content, promotional campaigns, product campaigns, product launches, seasonal campaigns, and digital activations
• Provide creative briefs to relevant teams (Content Creators, Copywriters, Graphic Designers, Videographers, Social Media, and/or KOLs) to ensure execution aligns with determined strategy
• Direct content development to ensure it is visually attractive and has strong, relevant messaging for consumer needs
• Collaborate with Marketing, Sales, Content Creator, and Creative teams to ensure campaigns run according to objectives
• Evaluate campaign and content performance, then provide insights and strategy recommendations to improve future performance

About you

• Minimum 2–3 years of experience as a Creative Strategist, Content Strategist, Creative Planner, Digital Strategist, Campaign Planner, or similar position
• Strategic, creative, and consumer-oriented thinking ability
• Understanding of how to develop campaign strategy, content strategy, content pillars, creative concepts, and communication strategy
• Understanding of audience characteristics and behavior across various digital platforms, particularly Instagram, TikTok, e-commerce, and other relevant platforms
• Ability to conduct basic research on target market, competitors, trends, and consumer insights
• Storytelling ability and capability to transform product features into consumer benefits and creative communication
• Ability to create creative briefs and provide clear direction to creative teams
• Strong communication and coordination skills and ability to work across divisions
• Portfolio required, particularly portfolio of campaigns or content strategies previously completed
• Interest in consumer electronics, lifestyle, home appliances, and digital content is a plus