Creative Strategist

Company Description boon is redefining everyday drinking water by integrating wellness, transparency, and advanced technology into home purification systems. The company’s solutions combine high-performance filtration with WaterAI intelligence, mineral customization, and usage modes tailored to real-life routines. Built in India and trusted globally, boon focuses on delivering water experiences that are both health-oriented and data-driven. Team members collaborate across disciplines to bring thoughtful design, engineering excellence, and innovation to households worldwide.

Role Description As a Creative Strategist at boon, you will shape the brand’s narrative and translate product innovation into compelling, user-centered stories across channels. In this full-time, on-site role based in Gurugram, you will develop integrated creative and brand strategies, guide creative direction for campaigns, and collaborate closely with marketing, product, and design teams. Your day-to-day work will include conducting audience and market research, crafting messaging frameworks, writing concept notes and briefs, and ensuring consistency of brand voice and visual identity. You will help define content themes, test new creative approaches, and refine communication based on performance insights and user feedback.

Qualifications

• Strong Creative Strategy and Brand Strategy skills to develop and articulate cohesive, insight-driven brand platforms.
• Creative Direction experience to lead campaign concepts, guide visual and verbal expression, and collaborate with designers and writers.
• Excellent Writing skills for clear, engaging, and consistent brand messaging across digital and offline touchpoints.
• Research capabilities to analyze audiences, market trends, and competitive landscapes and translate findings into creative opportunities.
• Proven experience in brand, creative, or marketing roles, preferably in consumer products, wellness, or technology sectors.
• Ability to work cross-functionally, manage multiple projects, and present ideas and strategies to stakeholders.
• Comfort with data-informed decision-making and an understanding of digital channels and content performance metrics.
• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent practical experience.