Creative Strategist

Work as Creative Strategist at Minimal Tweaks | Creative Strategist Job

2-3 Years

Location : Sector 39, Gurugram, Haryana

Work Mode : On-site, Full Time

Responsibilities:

• Marketing Strategy Development: Conceptualize and implement innovative marketing strategies that align with the visual and verbal brand identity of brands.
• Client Insight & Analysis: Interpret client briefs and objectives, identify key challenges, and establish clear success metrics of the marketing campaigns.
• Creative Ideation: Develop compelling and trending marketing campaigns starting points, storytelling, and content formats aligned with the brand s positioning.
• Collaboration for Creative Direction: Provide clear, actionable guidance to copywriters, designers, and editors to facilitate seamless execution of content deliverables.
• Content Structuring: Strategically design content tailored to brand goals, whether focused on brand awareness, engagement, or lead generation.
• Market Intelligence: Monitor emerging trends, evolving audience behaviors, and competitor activities to keep creative concepts fresh, relevant, and impactful.
• Brand Consistency: Maintain a consistent tone, voice, and messaging style of brand across all digital platforms.
• Client Engagement & Escalations: Present creative strategies, campaign concepts, and scripts persuasively to clients, while also managing client escalations with professionalism and timely resolution.
• Performance Optimization: Leverage social media analytics and past campaign performance data to refine and enhance future creative initiatives.
• Creative Problem-Solving: Adapt to feedback, resolve creative challenges, and collaborate effectively with internal teams to deliver high-quality outputs.
• Pitch Deck Development : Design and structure persuasive pitch deck that effectively communicate the marketing campaign concepts and strategic recommendations to clients.
• Multi-Brand Management: Possesses a strong understanding of creative responsibilities across multiple brands and industries, from conceptualization to campaign execution, including scriptwriting and copywriting.
• Campaign Presentation: Deliver end-to-end creative presentations for campaigns or scripts, articulating the narrative and creative vision.
• Integrated Coordination: Liaise daily with Client Servicing teams, ensuring timely execution of deliverables from topical brand posts to marketing campaigns.
• AI Generalist: Utilize AI-powered tools wherever needed in the process to boost campaign efficiency and creativity.

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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.