Creative Strategist

Who you are

• 5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform
• A portfolio of campaign ideas you've taken from concept to live work, ideally involving creators, social and/or publishers
• A feel for the brand RFP process and for writing proposals that win
• Real instincts for the creator and media space, and a sense for what's fresh versus what's played out
• The range to hold a creative conversation with a CMO and a practical one with a creator, sometimes on the same day
• Strong writing, and the organization to run several campaigns at once without dropping the details
• Sharp project management and attention to detail to ensure no balls are dropped and execution is tight
• Familiarity with how creator brand deals are structured and contracted is a plus

What the job involves

• The Brand Partnership team at Substack is building our sponsorships business from the ground up
• The Creative Strategist sits between the brands and their agencies and the publishers and their agents on Substack
• Your job is to turn a brand's goal into a campaign idea, find the publishers who can carry that idea credibly, and stay with it from the first pitch through the work going live and wrapping post-campaign
• This is a founding role on a small team, so the frameworks are yours to write
• Craft creative, culture-defining ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's content
• Match brands with the right creators and publications, using judgment about audience, voice, and what a given publisher will want to do
• Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots
• Run campaigns from idea through execution, keeping the brand, the publisher, and our team pointed in the same direction
• Join client and agency calls to pull out the information you need to sharpen brand goals into clear pitch materials that help brands picture what they can do on Substack
• Manage campaign reporting and metrics reports
• Watch what's working across the platform and feed real examples back into the next round of ideas

Benefits

• Remote work support - All employees receive a generous allowance to customize their home offices
• Comprehensive health care - Substack covers 100% of premiums for employees and their dependents, and fully funds HRA plans
• Parental leave - We want employees to be fully present for the new members of their family, so we offer generous parental leave
• Flexible vacation and paid time off - You’re the best person to decide when you need a day—or a week—off to travel or decompress. Our flexible vacation policy puts you in control
• Company holidays and Winter shutdown - In addition to flexible time off, we honor 12 paid holidays annually on average. And we close the office between Christmas Eve and New Year's day to recharge each year
• Phone & internet stipends - Many of our employees work from home or on the go. So we offer full time employees a monthly stipend to cover for phone and internet costs