Creative Strategist

The business is investing significantly across brand, digital and performance marketing and is now looking for a creative strategist to help shape a more ambitious, insight-led and platform approach to its online creative.

Client Details

We're working with a leading international digital entertainment business that operates a portfolio of successful consumer brands across multiple global markets.

Description

Performance-led creative strategy

• Own the creative testing and messaging roadmap across paid digital brand, acquisition and retention channels.
• Use cross-channel performance data to provide clear creative direction, identifying the audiences, formats, hooks, messages and angles to test.
• Develop creative strategies across paid social, online video, display and paid search on both mobile and desktop.

Creative development

• Lead brainstorms that generate genuinely new creative ideas rather than minor variations of existing work.
• Turn data, customer insight and strategic thinking into clear, actionable creative briefs.
• Set out the audience, angle, format, opening hook, call to action and rationale behind each brief.
• Apply current platform best practice across Meta, TikTok, Snapchat, YouTube, display and paid search.

Working across Creative, Brand and Digital

• Work directly with designers, editors and producers to create more space for platform content.
• Build trusted and constructive relationships across Creative, Brand, Production and Performance Marketing.

Brand and commercial impact

• Develop digital creative that builds genuine brand relevance, trust and preference while delivering measurable commercial results.
• Bring a clear perspective on how consumer brands can stand out in crowded and highly competitive markets.

Profile

A strong track record of developing commercially effective digital creative.

Experience helping an established creative or marketing function become more digital-first, platform and performance-led.

Experience working across multiple international markets and adapting creative for local audiences.

Strong knowledge of paid social platforms, particularly Meta, TikTok and Snapchat.

Experience across online video, YouTube, display and paid search.

A detailed understanding of platform-creative, including vertical formats, opening hooks, sound-on storytelling, creator-led content and user-generated content.

Experience creating and managing structured creative-testing frameworks.

The ability to use performance data to make clear creative decisions and identify opportunities for profitable growth.

Strong analytical skills and the confidence to look beyond headline campaign metrics.

Excellent creative briefing, facilitation and presentation skills.

Job Offer

Competitive salary and package