Creative Strategist

Location: Noida
Work Mode: Work from Office
Department: Content / Production
Experience: 3-6 Years

Role Overview

We are looking for a Creative Strategist to drive content strategy and creative ideation across YouTube, Instagram Reels, podcasts, and other digital platforms for Astro Arun Pandit.

The role will focus on understanding audience interests, astrology trends, platform behaviour, and content performance to develop engaging content ideas, formats, series, and narratives that strengthen audience engagement and business outcomes.

Key Responsibilities

• Develop content strategies and creative concepts for YouTube, Instagram Reels, podcasts, and other digital platforms.
• Plan content around astrology, relationships, career, finance, spirituality, lifestyle, and other relevant audience interests.
• Identify trending topics, audience conversations, seasonal opportunities, and emerging content formats.
• Develop content pillars, series, show formats, episode ideas, hooks, and storytelling approaches.
• Create detailed creative briefs and concepts for video, podcast, and short-form content teams.
• Work closely with content writers, video editors, designers, hosts, astrologers, and production teams to take ideas from concept to execution.
• Develop strategies for YouTube titles, thumbnails, hooks, retention, Shorts, and long-form content.
• Conceptualize engaging Reels and short-form formats designed for reach, engagement, and shareability.
• Develop podcast themes, episode concepts, guest/content formats, and distribution strategies.
• Translate astrology expertise into simple, engaging, relatable, and platform-friendly content for a broad audience.
• Analyse content performance and audience behaviour to identify what is working and improve future content.
• Track competitor and creator content to identify relevant trends, formats, and content gaps.
• Collaborate with marketing and growth teams to align content with brand, acquisition, engagement, and retention objectives.
• Continuously experiment with new content formats, storytelling techniques, and distribution opportunities.

Requirements

• 36 years of experience in Creative Strategy, Content Strategy, Digital Content, Media, or Social Media.
• Strong experience in developing content for YouTube, Instagram/Reels, and/or podcasts.
• Strong understanding of short-form and long-form video content.
• Excellent understanding of hooks, storytelling, audience psychology, and content retention.
• Ability to convert complex subjects into simple, engaging, and relatable content.
• Strong understanding of social media trends and digital content consumption behaviour.
• Data-driven approach with the ability to use content performance insights for creative decisions.
• Strong communication, ideation, and collaboration skills.
• Interest or understanding of astrology/spirituality is preferred, but deep astrology expertise is not mandatory.