Creative Strategist

We're serial entrepreneurs building a fast-growing DTC digital health platform serving the U.S. market. Small team, strong execution, no fluff.

We're looking for a Creative Strategist who's obsessed with performance advertising, consumer psychology, and finding the next winning ad. If you love analyzing what works, identifying patterns, developing fresh angles, and writing high-performing concepts and scripts, we'd love to talk.

You'll turn customer insights and performance data into high-performing ad concepts. Working closely with designers, video editors, creators, and agencies, you'll own the creative process from idea to launch, developing concepts, writing scripts, overseeing production, and approving final assets. Your goal is to drive growth through high-performing creative.

You will:

• Develop performance-driven campaign ideas, creative angles, and messaging concepts
• Own the creative process from insight to launch
• Collaborate with designers, video editors, creators, and agencies to bring ideas to life
• Study competitors, creators, trends, and hooks to identify winning creative opportunities
• Review and approve final creative assets, maintaining a high bar for quality and performance
• Analyze performance and turn insights into better creative
• Identify, test, and scale winning hooks, angles, formats, and messaging
• Build systems and AI-powered workflows that improve creative velocity

Who we're looking for:

• 3+ years of experience developing high-performing ad concepts, messaging, and scripts in a Creative Strategist role
• Exceptional creative judgment and a strong instinct for what makes ads perform
• Strong ability to generate creative ideas and turn them into clear concepts and messaging
• Deep understanding of DTC performance advertising and consumer psychology
• Comfortable analyzing creative performance data and translating insights into action
• Experience managing designers and video editors
• AI-native and comfortable using AI tools daily
• Strong written and verbal English, with a deep understanding of U.S. consumer culture
• Highly organized, with strong attention to detail and a sense of ownership

You'll stand out if you:

• Have worked in a high-volume performance marketing environment
• Have experience in DTC, health, wellness, or consumer products