Creative Strategist

Go-to Brands is a fast-growing, 8-figure European DTC company selling skincare and supplements. Our biggest brand is Vessi skincare, and we sell across several European markets, with a large part of our growth driven by social media ads.

We’re looking for a Creative Strategist responsible for creating better-performing ads and lowering customer acquisition costs across our brands.

You’ll develop direct-response creatives together with our strategists, video editors, designers, UGC creators and Media Buyers.

Responsibilities

• Develop new ad concepts, hooks, angles and scripts
• Analyze creative performance and identify opportunities to improve
• Brief copywriters, designers, editors and UGC creators
• Research competitors, customers and new creative angles
• Stay on top of social media and advertising trends
• Continuously iterate on winning creatives
• Most importantly, create as many winning ads as possible

Requirements

• Experience with DTC / e-commerce, ideally health supplements or beauty category.
• Strong understanding of direct-response marketing
• Strong copywriting and consumer psychology fundamentals
• Good understanding of Meta Ads creative metrics
• Highly performance-driven and comfortable working at speed
• Eager to continuously learn and improve

Benefits

• Competitive salary and performance-based bonus
• Remote work with flexible hours.
• Work across multiple brands and European markets
• We pay for relevant courses, books and resources that improve your skills
• Fun social, company meetups