Creative Strategist

Creative Strategist | Performance Marketing Agency | Melbourne (Hybrid)

About the business

A Melbourne-based performance marketing agency working with high-value service businesses across solar, construction, legal and professional services. Hybrid setup with three days a week in the office and the rest remote.

The role

This is a full-funnel creative and strategy role. You’ll own creative direction, Meta ad performance and funnel strategy across a portfolio of 20 to 25 service business clients. You think in angles before formats, you know why an ad stops the scroll and what makes a landing page convert, and you can read account data and turn it into a creative decision.

What you’ll be doing

• Building full-funnel creative strategies, messaging angles and testing roadmaps across your client portfolio
• Managing Meta ad accounts day to day and making optimisation calls before issues reach the client
• Briefing and guiding UGC agencies, videographers and designers across short-form video, statics and concept-led formats
• Writing ad copy across hooks, scripts, headlines and CTAs
• Running structured creative tests across hooks, AI UGC, static tiles and direct response video
• Spotting and fixing funnel friction from ad to landing page to CRM
• Running competitor research through Meta Ad Library, YouTube and TikTok and turning it into client recommendations
• Leading weekly client calls and working with the web team on landing page and CRO improvements

What you’ll bring

• 2 to 5+ years in a performance marketing agency or performance creative role
• Hands-on Meta Ads experience across strategy and execution
• Experience concepting and overseeing UGC, short-form video and static creative
• Strong direct response copywriting
• A solid understanding of CRO, landing pages and full-funnel strategy
• Confidence leading client conversations and presenting recommendations
• A track record managing multiple SME accounts at once and moving quickly without needing handholding

If this sounds like something you would be interested in, send a detailed CV to [email protected]