Creative Strategist Lead

We're Eyr Holistic, a fast-growing nine-figure Nordic ecommerce group in natural wellness and beauty, home to Frøya Organics, Norse Organics, Primal Viking and Arctic Goddess. We are vertically integrated from the ground up, from the farmers and harvesters who grow and collect our Arctic herbs all the way to the customer's door. One integrated company, one team spread across the world, owning quality and story at every step.

Who is this for

Lead Creative Strategist with 5+ years of experience directing creative strategy, developing performance video ads on Meta, and guiding creative teams.

Proven track record leading the creative direction and scaling 8–9 figure DTC brands with high-performing, UGC-style creatives.

What you’ll get

Leadership and autonomy to build, mentor, and shape a high-performing creative strategy team.

Total ownership of the overarching creative direction, output quality, and ad performance across the brand portfolio.

A high-velocity environment where you set the standard for innovative testing frameworks and strategic execution.

Key Responsibilities

• Lead and mentor a team of creative strategists, elevating their scriptwriting, conceptualization, and strategic thinking.
• Develop high-level direct response strategies and oversee the creation of UGC-style scripts that drive top-tier conversion rates.
• Deep-dive into performance data across multiple campaigns, translating complex learnings into macro creative pivots and team-wide optimization strategies.
• Direct cross-functional collaboration, establishing highly efficient workflows between the Strategy, Creator, and Editing teams to ensure a flawless pipeline from ideation to final execution.

Qualifications

• 5+ years of experience in performance creative strategy for Meta, with at least 1–2 years in a leadership or team management role.
• A robust portfolio of successful UGC/performance ad campaigns that aggressively scaled DTC brands.
• Advanced ability to analyze Meta performance data and turn numbers into clear, actionable creative briefs for the team.
• Expert grasp of rapid iteration, testing methodologies, and data-informed decision-making at scale.
• Proven experience leading cross-functional teams and establishing systems for providing clear, constructive feedback to creators and editors