Creative Strategist(Influencer Marketing)

About us

We are a global retail brand and we provide a wide range of comfortable and on‑trend footwear DTC across many countries and regions worldwide.

Role Overview

We are seeking a performance-driven Creative Strategist to lead influencer content strategy across YouTube, TikTok, and Meta for a global DTC footwear brand focused on North America and Europe. In this role, you will manage a small editing team and build a scalable creative system that transforms cultural insights and creator content into top-of-funnel growth and paid-ready assets.

Job Responsibilities

• Testing Framework: Own a weekly roadmap of creative angles, hooks, formats, and audience hypotheses; rapidly scale winning concepts and retire underperforming ideas.
• Creative Briefing & Scripting: Produce high-quality creator briefs, scripts, hooks, product demonstrations, and CTAs tailored to specific channel formats.
• Organic Strategy Leadership: Shape content strategy for YouTube, TikTok, and Meta to drive discovery, maximize watch time, and build brand awareness in priority markets.
• Production Team Management: Lead a three-person video editing team by setting clear priorities, quality standards, and a fast, reliable production rhythm.
• Asset Scaling & Paid Adaptation: Identify top-performing organic and UGC assets, then partner with Paid Media to adapt them for Spark Ads, GMV, and whitelisted placements.
• Data-Driven Optimization: Leverage metrics such as view velocity, hook rate, CTR, CPA, and ROAS to continuously refine future creative briefs and strategies.

Job Qualifications

• 4–6 years of experience in creative strategy, influencer/UGC content, and performance marketing within the DTC e-commerce sector.
• Bilingual proficiency in Mandarin and English with the ability to communicate professionally and collaborate effectively in an international team.
• Deep understanding of North American consumer culture, media trends, and platform-specific nuances to create authentically localized content.
• Demonstrated experience building or operating structured creative testing frameworks and connecting creative decisions to performance outcomes (CPA, ROAS, CTR).
• Hands-on capability to write compelling hooks and scripts, combining direct-response copywriting, storytelling, and consumer psychology to make decisive testing choices.