Creative Strategy

CREATIVE STRATEGY INTERN

Job Description

Team: Marketing

Location: Bangalore (on-site)

Duration: 6 months

Opportunity for full-time conversion

About Rupeek

Rupeek is India's leading asset-backed digital lending platform. Our mission is to make credit accessible to all by offering them the best, most convenient offer.

About the Role

You'll be making content for Bharat, in their languages, on their terms.

You'll be doing it for a product a family takes once in years, often in a moment of need, after a lot of thought and emotion. A product that helps in times of need.

There is no playbook. You'll help write it.

That's what makes this harder than most AND richer in learning than almost any.

What You'll Do

Ideate & Brainstorm: Work with the team & individually to make content across all formats at speed using existing content frameworks and improve them over time

Shoot, Produce & Deliver: coordinate with in-house team & freelance designers/editors to ideate content, shoot it, direct colleagues on camera and use AI tools to generate content at scale

Track performance: Track views, watch time, hook rate, CTR, CPL, saves, shares and other stats to figure out what works, what doesnt and iterate

Obsess over the customer: Develop a deep understanding of their wants, needs and fears and use it to find the best solution for them.

What we're looking for

We care about taste, curiosity, and structured thinking. What matters is how you think and what you've made.

Must-haves

• Structured thinking**:** You can take a piece of content apart and tell us why it worked.
• A portfolio of things you've made: Reels, ad creatives, a YouTube channel, anything creative that you are proud of.
• Strong instinct for what makes people stop scrolling.
• Working knowledge of AI content tools.
• Fluent English and Telugu OR Kannada - both are a plus.
• Comfortable in reading a dashboard and drawing conclusions from it.

Ready?
Here is how to apply!

Send us the following:

1. Your CV
2. Links to 3 pieces of content you're most proud of, and one line on why each worked
3. One Rupeek Reel idea**.** Tell us: who it's for, whats the hook, context/pay-off and CTA, how you'd shoot it, and why you think it would work.