Creative Strategy Lead / A few days per week

Context

Ocus is a Paris-based company with €18M ARR and 40 employees, profitable and focused on building the content infrastructure of the food industry worldwide. Ocus Viral is their consumer product that manages the entire social presence of restaurants using 6 AI agents, a global network of creators, and a closed performance loop.

Missions

• Own the creative DNA and performance of every restaurant on Ocus Viral.

• Turn taste into templatized profiles.

• Convert profiles into short-form content optimized for TikTok and Reels.

• Use content wins to create a feedback loop that trains the next generation of AI agents.

• Deliver over 1,000 creative profiles, each with a defined voice, content pillars, and a 4-week rolling calendar.

• Achieve 3× median engagement rate per account within 90 days.

• Ensure 100% restaurant satisfaction (NPS 100) on creative quality.

• Collaborate with the AI team to codify judgment into prompts, taxonomies, and evaluations.

Tools & Environment

• Short-form vertical video platforms: TikTok, Instagram Reels

• AI agents and models for content generation

• Network of 20,000+ creators

• Content formats: videos, carousels, images

• Performance tracking and feedback loops integrated with AI

Working Conditions

• Location: Paris HQ (a few remote days a week are ok)

• Reports to CEO

• Role requires fluency in English; French is welcome but not required

• Focus on sustained intensity and ownership of 1,000+ restaurant accounts

Previous experience with some clients listed below is a plus.

Tier 1 - Short-form performance operators
Operators with proven systems for creative scaling and performance:

• Jellysmack (Paris HQ)

• Voodoo

• Brut

• Loopsider (Paris social-native studio)

• Topito (Paris viral content shop)

• Lebonbon

• Foodies

• My Little Paris (brand content at scale)

Tier 2 - Social leads at food/restaurant brands
In-house operators with category fluency:

• Big Mamma Group

• Paris Society

• Frichti / Alma

Tier 3 - Social agencies with short-form muscle
Creative agencies with client-facing experience:

• Buzzman

• Fred & Farid

• We Are Social Paris

• MNSTR

• Jin

Tier 4 - Food media & content studios
High-volume production with strong taste but weaker performance instinct:

• Konbini Food

• 750g

• Marmiton

• Le Fooding

If there's mutual interest after our 1st conversation, we'll have the pleasure to hire you for 1 day to complete the business case below.

Purpose:
A paid test case to evaluate instincts on food social, virality, and scaling content across a portfolio of restaurants, followed by a live debrief.

Objective:
Own social performance for 5 restaurants over 2 months, targeting:

• +20% engagement rate

• +20% followers

• 90% post acceptance by restaurants

Capabilities:
Access to videos, carousels, and images generated by AI models and a network of 20,000+ creators.

Test Logistics

Detail Information Time budget 1 day Deliverable format Notion or preferred tool Submission deadline July 9 Restaurant assigned Shared by email Budget constraint $300/month per restaurant; target COGS = $100/month

What Is Being Tested

Signal Evaluation Criteria Strategic thinking Depth of audit, content strategy Virality & Performance Hooks, script structure, calendar Taste Creative choices Restaurant & industry knowledge Account insights, meta-POV on industry Scaling Systematization across 1,000+ restaurants

Scope for Assigned Restaurants

1. Account audit
   Analyze current formats, tone, cadence, effectiveness, gaps, and positioning.

2. Content strategy
   Define social performance strategy for each restaurant over 2 months.

3. 2-month content calendar
   Plan 8 posts/month/restaurant with platform, content type, script headline, hook, inspiration, and posting day.

4. Three hero scripts
   Provide full short-form scripts (≤15 sec) for top 3 priority posts including hook, structure, sound/music, on-camera talent, and rationale.

5. Performance levers beyond videos
   Suggest improvements for bio, content mix, tags, hashtags, posting times, collaborations, captions, etc.

6. Food social meta-POV (optional)
   Insights on food short-form formats, market differences, content creator types, and emerging/declining patterns.

Live Debrief

• 45-minute video call

• ~20 minutes presentation of thinking

• ~25 minutes Q&A

• Focus on real-time reasoning, not polished consulting answers

1. 5+ years making short-form vertical video that performed with measurable results (views, CTR, follower delta, CVR)

2. Native to TikTok and Reels, with strong trend-spotting skills

3. AI-augmented mindset; comfortable working closely with engineers and leveraging AI to scale content management

4. Ability to templatize analysis and avoid repetitive work

5. Fluent English; French is welcome but not required

6. Based in Paris