Creative Studio Lead

Location : Mumbai

Experience Required : 20+ years

Working Days : Monday to Saturday

Job Type : Full Time

About the Role

Role Overview

We are looking for an exceptionally creative, technically strong, and execution-focused Creative Studio Lead to lead our in-house Creative Studio.

This is a hands-on creative leadership role, the role involves personally creating premium creative assets and also involves leading, mentoring, reviewing, and managing the Creative Studio team.

The successful candidate will remain actively involved in designing, rendering, animating, editing, creating AI-powered content, developing websites, producing product launch films, and delivering high-quality creative campaigns while ensuring the Creative Studio consistently produces world-class creative work.

This role is ideal for someone who enjoys creating as much as leading. We are looking for a creative professional who believes the best leaders remain actively involved in the creative process, lead by example, and inspire their team through technical excellence and outstanding creative execution.

As the creative industry continues to evolve, proficiency in AI-powered creative tools is a mandatory requirement. The successful candidate should actively leverage AI to improve creativity, productivity, rendering, animation, video creation, concept generation, and creative workflows while continuously adopting emerging technologies.

• Key Responsibilities

• 1. Branding & Creative Design

• • Lead the development and evolution of the company's visual identity across all brands.
  • Design premium branding, packaging, labels, cartons, brochures, catalogues, POSM, presentations, advertisements, and marketing collateral.
  • Create campaign concepts that strengthen brand positioning and product visibility.
  • Ensure consistent brand identity across print, digital, retail, exhibitions, and all customer touchpoints.

• 2. Motion Graphics, Product Animation & Video Production

• • Personally create premium-quality motion graphics, animated advertisements, promotional films, product reveal videos, and digital campaigns.
  • Produce engaging visual content for websites, exhibitions, social media, presentations, product launches, and marketing campaigns.
  • Edit videos, perform colour grading, audio synchronization, and post-production.
  • Deliver production-ready creative assets within agreed Turnaround Times (TAT).

• 3. Product Rendering & CGI

• • Create photorealistic 3D product renders, CGI visuals, packaging mock-ups, and product visualisations.
  • Develop realistic lighting, textures, materials, environments, and cinematic camera compositions.
  • Produce hero visuals for product launches, digital campaigns, websites, advertising, and presentations.
  • Ensure rendered assets meet premium commercial standards.

• 4. Website & Digital Creative Development

• • Design website layouts, landing pages, campaign microsites, banners, email creatives, and digital marketing assets.
  • Develop creative assets for websites, eCommerce platforms, and digital campaigns.
  • Collaborate with developers to ensure designs are accurately implemented.
  • Continuously improve digital customer experience through creative design.

• 5. AI Creative Production & Innovation

• • Use AI-powered tools for concept development, image generation, animation, rendering enhancement, video creation, workflow automation, and creative ideation.
  • Continuously evaluate and adopt emerging AI technologies to improve creative output and productivity.
  • Integrate AI responsibly while maintaining originality, creativity, and premium design quality.

• 6. Creative Studio Leadership & Team Management

• • Lead, mentor, coach, and develop the in-house Creative Studio team.
  • Allocate projects and workloads based on business priorities, team capabilities, and delivery timelines.
  • Conduct regular creative reviews to ensure all deliverables meet brand standards and business objectives.
  • Monitor team productivity, project status, resource utilisation, and delivery schedules.
  • Provide regular coaching, technical guidance, and constructive feedback to improve creative quality and capability.
  • Identify training and development opportunities for the team, particularly in motion graphics, rendering, AI tools, and emerging creative technologies.
  • Participate in recruitment, onboarding, and performance evaluations when required.
  • Foster a collaborative, accountable, innovative, and high-performance creative culture.
  • Lead by example through active daily participation in creative execution.

• 7. Quality Assurance & Creative Governance

• • Review and approve all creative deliverables before release.
  • Ensure all creative assets meet brand guidelines, technical specifications, and production standards.
  • Maintain consistency across branding, packaging, websites, digital campaigns, motion graphics, social media, and marketing collateral.
  • Minimise revisions through strong quality control processes.
  • Ensure all projects meet agreed Turnaround Times (TAT).

• 8. Project Management & Delivery

• • Manage multiple creative projects simultaneously.
  • Develop project plans, priorities, timelines, and resource allocation.
  • Coordinate internal creative resources and external agencies or vendors where required.
  • Track project progress and proactively resolve bottlenecks.
  • Maintain organised project files, digital assets, and documentation.

• 9. Cross-Functional Collaboration

• • Work closely with Marketing, Product Development, Packaging, Digital, Sales, HR, and Management teams.
  • Translate business objectives into compelling creative solutions.
  • Present creative concepts and recommendations to stakeholders.
  • Support exhibitions, product launches, trade shows, events, and new product introductions.
  • Build strong relationships with printers, photographers, production houses, developers, agencies, and creative partners.

• 10. Innovation & Continuous Improvement

• • Continuously improve creative workflows and studio efficiency.
  • Introduce new creative techniques, software, AI tools, and industry best practices.
  • Stay updated with global trends in branding, design, animation, AI, and digital content.
  • Recommend innovative ideas that strengthen brand positioning and customer engagement.

• What Success Looks Like

• • Personally delivers premium-quality branding, packaging, rendered visuals, motion graphics, websites, digital campaigns, product launch films, and AI-generated creative assets.
  • Leads the Creative Studio while remaining actively involved in day-to-day creative execution.
  • Creative projects are consistently delivered within agreed Turnaround Times (TAT) with minimal revisions.
  • Product launches, marketing campaigns, exhibitions, and digital initiatives are supported with exceptional creative assets.
  • AI tools are effectively integrated into creative workflows, improving productivity, creativity, and delivery speed.
  • The Creative Studio operates with high levels of collaboration, accountability, innovation, and technical excellence.
  • Team members are continuously coached, developed, and encouraged to improve their creative capabilities.
  • Brand consistency is maintained across all online and offline customer touchpoints.
  • Creative quality remains consistently high while balancing multiple projects and competing priorities.
  • The Creative Studio continuously introduces new ideas, technologies, and creative approaches that strengthen the company's brands and support business growth.

• Key Skills & Competencies

• Technical Competencies

• • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe After Effects
  • Adobe Premiere Pro
  • Blender / Cinema 4D / Maya / 3ds Max
  • Cycles / Redshift / Arnold / Octane / V-Ray
  • Figma
  • Adobe XD (Preferred)
  • Webflow / WordPress (Preferred)
  • Video Editing & Colour Grading
  • Website Creative Design
  • Motion Graphics
  • Product Animation
  • Product Rendering & CGI
  • AI Creative Tools (Runway, Midjourney, Kling AI, Veo, Firefly, Stable Diffusion, Pika, ChatGPT, or similar)

• Core Competencies

• • Creative Leadership
  • Hands-on Creative Execution
  • Brand Development & Visual Storytelling
  • Motion Graphics & Animation
  • Product Rendering & CGI
  • Website & Digital Design
  • AI Adoption & Innovation
  • Project Management
  • Team Leadership & Coaching
  • Planning & Organisation
  • Ownership & Accountability
  • Time Management & TAT Adherence
  • Attention to Detail
  • Problem Solving
  • Communication & Presentation Skills
  • Cross-Functional Collaboration
  • Professionalism & Grooming
  • Continuous Learning

Qualifications

• Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Animation, Multimedia, Fine Arts, or a related field.

• Self-taught professionals with an exceptional portfolio are encouraged to apply.

• Minimum 10–15+ years of experience in branding, packaging, motion graphics, product rendering, CGI, digital design, or creative leadership.

• Proven experience leading a creative team while remaining actively involved in hands-on creative execution.

• Strong portfolio demonstrating branding, packaging, motion graphics, product rendering, website design, digital campaigns, and AI-generated creative work.

• Demonstrated proficiency in Adobe Creative Suite, 3D software, rendering engines, and AI-powered creative tools.

• Experience working with FMCG, consumer brands, beverages, luxury products, retail, or advertising agencies will be an advantage.