Creative Team Lead - OTL

Position: Creative Team Lead

Organization: O-Trade & Logistics

Through O Trade & Logistics (OTL), Orascom Investment Holding introduces otrovato, a B2B platform designed to simplify trade across Africa and beyond. otrovato connects buyers and sellers, ensuring secure, efficient, and seamless transactions. By empowering businesses and enabling cross-border trading and partnerships, otrovato serves as an online B2B platform driving Africa's economic growth.

Platform link : otrovato, B2B platform in Africa

Job Description: The Creative Team Lead owns the look, feel and quality of every piece of communication the company puts out, online and offline. Sitting between the Product and Marketing teams, they turn product and campaign briefs into clear creative concepts, lead the design team to execute them, and protect brand consistency across all touchpoints. Key Responsibilities: Creative leadership and direction

• Lead the creative vision for all brands, product and campaign communication, from concept to final delivery.
• Translate marketing and product briefs into creative concepts, key visuals and campaign ideas.
• Present concepts and rationale to management and stakeholders and defend creative decisions with clear reasoning.
• Set the creative standard and give the final quality check on every output before it goes live or to print.

Bridge between Product and Marketing

• Act as the single creative point of contact for both Product and Marketing teams.
• Join product planning to understand features, launches, and user journeys, and shape how they are communicated.
• Align product messaging and marketing campaigns, so both speak with one visual and verbal voice.
• Support UI/UX-facing assets (app store visuals, in-app banners, onboarding screens) together with the Product team.

Online communication

• Direct creatives for social media, digital ads, websites, landing pages, email campaigns and app assets.
• Oversee motion graphics, short-form video and content adapted for each platform's formats.
• Work with performance marketing to test and refresh creatives based on results.

Offline communication

• Lead creative for print, outdoor, signage, events, activations, packaging, merchandise and on-site branding.
• Prepare print-ready files and manage printers, production houses and suppliers for quality, cost and deadlines.
• Supervise production on site for events and installations where needed.

Brand management

• Own and evolve the brand guidelines, templates and asset library.
• Ensure every internal team, partner and agency applies the brand correctly.
• Review co-branded and partner materials before release.

Team and workflow management

• Lead, coach and review the work of the Graphic Designer(s) and freelancers.
• Run the creative request process: briefing templates, prioritization, timelines and feedback rounds.
• Plan workload against the marketing calendar and product roadmap so deadlines are met.
• Brief and management external agencies, photographers and videographers.

Qualifications:

• Bachelor's degree in graphic design, Fine Arts, Visual Communication or a related field.
• 7–10 years of creative/design experience, with at least 2 years leading designers or creative projects.
• A strong portfolio showing integrated campaigns across digital and print.
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects & Figma); UI & UX experience.
• Strong concept, typography, layout, and art direction skills.
• Excellent English and Arabic; able to direct bilingual layouts.
• Agency background or experience in a multi-brand or fast-growing company is a plus.