Creative Writer

Job Description for Creative Writer

Job Title: Creative Writer
Location: Gurugram
Employment Type: Full-Time (In-house)

About Artarium:

Artarium is a home decor brand that blends artistic expression with functional elegance. We specialize in handcrafted pieces that bring culture, tradition, and aesthetics into modern living spaces. Our brand storytelling plays an important role in connecting with our audience, and we are looking for a Creative Writer to help us enhance this connection through engaging marketing content.

Role Overview:

We are seeking a Creative Writer who can develop persuasive and emotionally engaging ad copies, ad scripts, social media content, and brand campaigns that elevate Artarium s presence across digital and traditional platforms. The ideal candidate should have a strong grasp of brand storytelling, consumer psychology, and marketing-driven creativity.

Key Responsibilities:

• Write attention-grabbing ad copies and scripts for digital and traditional advertising (Google Ads, Meta Ads, YouTube, TVCs, etc.).
• Develop compelling story-driven scripts for brand videos, commercials, and promotional campaigns.
• Collaborate with the marketing and design teams to create campaign concepts and narratives that align with our brand s tone and messaging.
• Ensure SEO-friendly copywriting for digital ad content while maintaining creative integrity.
• Craft engaging taglines, slogans, and brand messaging that enhance Artarium s positioning.
• Conduct research to understand consumer behavior, market trends, and competitive branding for impactful messaging.
• Adapt writing style to suit different platforms, including social media, website content, and email campaigns.
• Work closely with videographers, designers, and creative teams to bring ideas to life visually and narratively.

Requirements:

• 2+ years of experience in creative copywriting, advertising, or content writing.
• Proven experience in writing ad copies and scripts for commercials, digital campaigns, or social media ads.
• Strong understanding of consumer psychology, persuasive writing techniques, and branding.
• Ability to conceptualize and present engaging brand stories through words.
• Excellent command over English and Hindi (or any additional regional language is a plus).
• A portfolio of previous ad copies, scripts, or creative campaigns is required.
• Bonus: Experience in home decor, lifestyle, or artistic brands will be an advantage.

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