Creator Acquisition Manager

About This Role

We’re looking for a hands-on Creator Acquisition Manager who can manage 5+ campaign briefs simultaneously, build the right creator rosters, lead a team and ensure creators are sourced quickly and at competitive commercials .

You should have a strong understanding of the creator ecosystem, agency relationships and the ability to turn a brief into a high-quality, commercially viable roster.

Key Responsibilities

• Own creator sourcing & rosters: Understand the brand brief and build the right creator mix across nano, micro, macro and marquee creators. This may involve joining brand calls to understand the brief directly or working closely with the BD team to translate the requirement into a clear creator strategy.
• Manage multiple briefs: Handle 5+ campaigns simultaneously and deliver rosters within tight timelines.
• Lead the team: Delegate sourcing, set priorities, monitor productivity and quality-check outputs.
• Leverage agencies: Build and manage relationships with influencer/talent agencies and know which partners to activate for different briefs.
• Own commercials: Negotiate creator and agency pricing and ensure competitive campaign-level costs.
• Use internal intelligence: Maximize utilization of LehLah’s internal creator roster and data.
• Maintain data discipline: Ensure creator pricing, views, engagement, contacts, availability and outreach data are accurate and updated.
• Drive execution: Work closely with BD and Campaign Execution to resolve creator, pricing and timeline challenges.

KRAs & KPIs

Roster Quality : Selection/approval rate; brief relevance

Speed : Brief-to-roster TAT; on-time delivery

Commercials : Pricing vs. benchmark; cost efficiency

Team Productivity : Output per team member; delegation; timelines

Agency Leverage : Response rate; creator supply; commercials

Internal Roster : % requirements fulfilled internally

Creator Conversion : Response → shortlist → confirmation

Data Discipline : Database accuracy; tracker hygiene

Campaign Reliability: Drop-offs; replacement rate

What we’re looking for

• 2–4 years of influencer marketing agency experience mandatory.
• Strong understanding of the Indian creator ecosystem.
• Proven experience in creator sourcing, roster building and campaign execution.
• Experience managing a team and multiple briefs simultaneously.
• Strong commercial negotiation and agency management skills.
• Existing relationships with creator/talent agencies is a strong advantage.
• Strong understanding of Instagram/YouTube creators, niches and content formats.
• Highly organized, data-driven and comfortable with tight timelines.
• Hands-on, proactive and high-ownership mindset.

The person we want

Someone who can run the floor, understand the brief, decide where to source from, delegate effectively, leverage agencies, negotiate hard and deliver the right creators, at the right price, on time.