CRM & Loyalty Manager

CRM & Loyalty Manager

📍 Cremorne, Melbourne (Tues / Wed / Thurs in office) | Full time or Part-Time, 3-4 Days |

About Alpha-H

At Alpha-H, we're not just about skincare — we're about transforming routines into rituals. As pioneers in acid-based, science-backed skincare, we craft products that deliver clinical results at home. With over 27 years of expertise, our award-winning formulas — including the iconic Liquid Gold™ Exfoliating Treatment — have set new standards in the industry.

Alpha-H is a proud member of the Vita Green brand portfolio, dedicated to delivering high-quality products and exceptional customer experiences.

The Role

We're looking for a CRM & Loyalty Manager to own the full customer retention engine — from lifecycle marketing to our loyalty rewards program. You'll turn first-time buyers into loyal, repeat customers by combining behavioural data with smart, personalised, automated journeys across email, SMS and push.

This is a hands-on role for someone who loves data as much as they love a great subject line, and who wants real ownership in a fast-moving, founder-style environment.

What You'll Do

• Design, build and optimise automated customer workflows — welcome series, cart abandonment, win-back campaigns and more — across email, SMS and app push, including AI-driven automation across touchpoints
• Own the strategic direction and day-to-day running of our loyalty rewards program, shaping tiers, perks and point structures that drive repeat purchases
• Mine our customer database to build sharp, targeted segments based on purchase behaviour, browsing activity and engagement
• Run a constant testing program — subject lines, creative, send times and offers — to lift open rates, click-throughs and conversion
• Partner closely with eCommerce, Brand, Sales and Customer Service to keep data flowing cleanly and customer touchpoints seamless

What You'll Bring

• 3+ years managing CRM, marketing automation and loyalty programs in eCommerce — skincare or fashion experience a strong plus
• Excellent hands-on Klaviyo skills, plus experience evaluating and rolling out platforms that accelerate AI-driven marketing
• Strong data literacy — comfortable using Google Analytics, Triple Whale and Claude to track retention metrics and turn them into action
• Sharp copywriting instincts, strong commercial acumen and the project management chops to run campaigns from concept to execution
• A track record thriving in a dynamic, entrepreneurial environment — someone who takes ownership and moves fast

Success Looks Like

• Growing customer lifetime value
• Lifting repeat purchase rate
• Reducing churn among previously active customers
• Growing active enrolment and redemption in our loyalty program

ALPHA-H · A VITA GREEN BRAND