CRM Assistant Manager

该职位来源于猎聘 改变生活，成就事业 / Changing Lives, Transforming Careers 在Amplifon，作为听力保健领域的全球连锁企业，Amplifon不仅是一家企业，我们超越企业边界，作为全球听力护理专家，以前沿解决方案结合温暖的服务，为客户缔造触动心灵的聆听体验。 At Amplifon, we’re more than a company. As the Global Leader in hearing care, we combine cutting-edge solutions with a personal touch to create unforgettable experiences for our customers. 怀揣赋能他人、突破边界的共同愿景，我们成长在以关怀、协作与影响力为核心的文化沃土。在这里，您的工作将驱动创新与成长，成就超越平凡的意义。 With a shared vision to empower people and push boundaries, we thrive in a culture built on care, collaboration, and impact. Here, your work fuels innovation, growth, and a purpose that resonates far beyond the ordinary. 加入我们，共同塑造一个用声音连接心灵、激发灵感、改变人生的未来。 Join us and shape a future where sound connects, inspires, and transforms lives. 在安湃声工作是什么样子 / Life At Amplifon 在Amplifon工作，您将有机会畅所欲言，发挥影响力；建立深厚职场情谊；定制专属职业旅程。Working at Amplifon gives you the chance to make your voice heard, build strong working relationships, and create your own tailor-made career.

在这里，无论是参与人才培养计划，还是挑战全球跨界项目，你都能获得全方位支持与无限的发展机遇。而这一路上，更有一群志同道合的伙伴与您同行，用激情与智慧彼此激励，共同成长。 Here, you’ll find all the support, tools, and opportunities you need to grow, whether it’s through our top-class development programs or by taking on projects in other parts of the world. And your colleagues will be there to motivate and inspire you every step of the way. 关于这个职位的角色 What The Position Is About / The Role

我们正在寻找一位经验丰富的专业人士加入我们的团队。您喜欢在快节奏的环境中工作吗？如果是，那么这个职位非常适合您！ We are looking for an experienced professional to join our team. Do you enjoy working in a fast-paced environment? If so, this role is for you! Position Overview: Customer Relationship Management (CRM) is responsible for developing and executing data-driven customer engagement initiatives across the full customer lifecycle to enhance customer experience, improve retention, and maximize customer lifetime value. The CRM Manager will play a key role within the Marketing function in implementing integrated CRM initiatives in China, including customer segmentation, personalized communication, loyalty and referral programs, and cross-channel campaign execution. The role will also leverage customer data and insights to support marketing effectiveness and business growth. .

Key Accountabilities and Responsibilities

• Customer Lifecycle & CRM Planning & Execution Support the development and execution of CRM plans aligned with Marketing priorities and business objectives

Design and optimize customer lifecycle framework (acquisition, conversion, retention, upgrade, referral)

Define customer segmentation and targeting logic to enable personalized engagement

Drive continuous improvement of customer retention and lifetime value

• Customer Intelligence & Data Analytics Manage customer database structure, segmentation, and data quality in collaboration with IT and relevant teams

Develop customer insights through analysis of customer behavior, funnel performance, and campaign effectiveness

Build and maintain CRM dashboards and regular reporting on key KPIs (conversion, retention, engagement, referral)

Provide data-driven recommendations to support marketing and business decision-making

• CRM Campaign Management & Execution Own and manage annual CRM communication calendar across channels (offline store, SMS, WeChat, etc.)

Design personalized customer communication strategies including content, timing, frequency, and channel mix

Ensure CRM campaigns are executed on time and within budget and aligned with overall marketing direction

Monitor and evaluate campaign performance and ROI, providing optimization recommendations

• Referral & Loyalty Program Management Support execution of Member-Get-Member (MGM) / referral programs as a key customer acquisition and advocacy initiative in China

Ensure cross-functional coordination across Marketing, Brand, Trade Marketing, and Retail teams for referral activation

Track referral performance at customer and store level and identify optimization opportunities

Support continuous improvement of referral mechanics, incentives, and customer journey design

• CRM System & Cross-functional Collaboration Work closely with IT and external vendors to ensure CRM system functionality and data reliability

Support CRM automation and process optimization to improve operational efficiency

Collaborate with Brand, Digital, Trade Marketing, Sales, and Contact Center teams to ensure consistent customer experience across all touchpoints

Provide CRM tools, guidelines, and insights to support frontline execution (stores and call center) Experience & Qualifications

• Essential Experience 5+ years of experience in CRM, customer marketing, loyalty, or data-driven marketing roles

Proven experience managing customer database and CRM campaigns in a multi-channel environment

Hands-on experience in customer segmentation, campaign execution, and performance analysis

Experience in annual CRM planning, campaign calendar management, and cross-functional collaboration

Strong understanding of customer lifecycle management and customer engagement strategies

• Preferred Background Experience in customer lifecycle-driven industries such as retail, healthcare, insurance, automotive, or subscription-based businesses is preferred. Experience working with CRM systems, marketing automation tools, or customer data platforms

Experience in referral, loyalty, or membership program design and operation Skills & Competencies

• Core Skills Strong analytical mindset with ability to translate data into business insights

Solid understanding of CRM principles, customer segmentation, and lifecycle marketing

Strong project management and execution capability

Ability to manage multiple priorities in a fast-paced environment

Strong cross-functional communication and stakeholder management skills

• Technical Skills Demonstrated understanding of project management and process management

Strong stakeholder management skills (internal & external)

High proficiency in MS Office Suite

Knowledge of Adobe Marketing Cloud is a plus

Experience in change management is desirable

• Soft Skills Customer-centric and outcome-driven mindset

Strong sense of ownership and accountability

Adaptability in a changing business environment

Strong collaboration and influence skills without direct authority Health & Safety Adherence to all company Health & Safety policies and procedures in compliance with applicable regulations. 以人为本Putting People First 在Amplifon，我们助力员工释放全部潜能，推动职业成长。通过持续的建设性反馈与丰富的培训机会，赋能每一位成员追求进步。我们深知，唯有付出方能成就非凡。您的每一分努力与成就，都将获得应有的认可与回报。准备好迈出职业生涯的新一步了吗？与Amplifon同行，实现您的人生价值！作为坚持平等机会、倡导多元共融的雇主，我们诚邀不同年龄与背景的优秀人才加入。 One of the ways we amplify careers is by helping our people achieve their full potential. We do so by providing constant constructive feedback and training opportunities that empower our people to excel. In addition, if you’re ready to put in the hard work, we’ll make sure your dedication and achievements are recognised.Ready to take the next step in your HR career? Amplify your purpose with Amplifon!As an employer who embraces Equal Opportunity and promotes diversity, we encourage persons of all ages and backgrounds to apply.