CRM Assistant Manager (Retail)

CRM Assistant Manager

1-Year Contract | Up to $7,500/month | Suntec

Our client, a leading international consumer brand, is looking for a CRM Assistant Manager to join their team and drive customer engagement, loyalty, and CRM initiatives across the business.

This role is ideal for candidates with a retail / consumer background who have hands-on experience in CRM campaign management and Salesforce Marketing Cloud.

Key Responsibilities

CRM Programme & Campaign Planning

• Develop and manage the CRM programme roadmap and activity calendar to drive sales and customer growth.
• Plan and execute targeted, personalised and on-brand CRM initiatives.
• Work closely with retail stores, Customer Service, E-commerce and other stakeholders to deliver a seamless omnichannel customer experience.
• Explore external partnerships and customer benefit opportunities to enhance programme attractiveness.

CRM Campaign Execution

• Design end-to-end customer journeys covering offers, experiences and communications.
• Execute CRM campaigns using Salesforce Marketing Cloud, Loyalty Cloud and Service Cloud where applicable.
• Manage automated customer journeys, lifecycle communications, segmentation and engagement activities.
• Coordinate with stakeholders on CRM strategies and ensure smooth end-to-end execution.

Project Management & UAT

• Work with technical vendors and internal IT teams on CRM campaigns, system enhancements and Salesforce-related projects.
• Translate business needs into clear requirements and support User Acceptance Testing (UAT).
• Ensure successful implementation and deployment of CRM enhancements.

Analytics & Reporting

• Extract, analyse and interpret CRM data to support business decisions.
• Monitor campaign performance, lifecycle activities and loyalty programme metrics.
• Track key CRM KPIs including customer acquisition, customer growth, up-tier performance, sales impact, AOV and customer engagement.

Platform & User Support

• Support users on CRM platforms and troubleshoot system-related issues.
• Investigate data and system issues with vendors and IT teams and drive timely resolution.
• Conduct periodic checks to ensure CRM data accuracy, integrity and compliance.

Data Privacy & Continuous Improvement

• Support adherence to data privacy requirements and internal security policies.
• Keep up to date with Salesforce capabilities, product releases and CRM industry trends.
• Identify opportunities to improve CRM processes, customer journeys and overall engagement.

Requirements

• Diploma or Degree in Marketing, Business, Communications or a related discipline.
• Relevant CRM / Loyalty / Customer Engagement experience, preferably within the retail or consumer industry.
• Hands-on experience with Salesforce Marketing Cloud is highly preferred.
• Experience in CRM campaign planning, customer segmentation, lifecycle marketing and customer journey management.
• Strong analytical skills with the ability to interpret CRM data and campaign performance.
• Experience working with internal stakeholders, IT teams and external vendors.
• Experience in UAT, business requirements gathering and CRM system enhancement projects will be an advantage.
• Strong project management, communication and stakeholder management skills.

We regret to inform that only shortlisted candidates will be notified.

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