CRM Associate

About the role

This is a Campaigns & CRM Associate position responsible for managing weekly communications planning, campaign execution, and performance tracking across multiple channels including SMS, email, and loyalty programs.

Key responsibilities

• Own weekly comms planning: SMS (3/week) and email newsletter topics (2/week) in coordination with the Content Producer
• Draft SMS copy and email outlines using approved tone and templates; maintain a copy bank
• Manage Terry's Circle operations: monthly voucher calendar, campaign schedule, push notification copy drafts, and performance tracking
• Coordinate with eComm for website content support and ensure correct linking/UTMs
• Maintain KPI dashboard: outputs, clicks/replies where available, redemptions via codes, branch feedback
• Draft monthly Marketing report (narrative + KPI tables) by 5th working day
• Publish comms plan on Mondays; align with branches/eComm on week priorities
• Check results and branch feedback on Wednesdays/Saturdays; adjust next week's plan
• Consolidate metrics and draft report at end of month

About you

• Strong writing and structuring skills; comfortable with concise copy
• Comfortable with spreadsheets and basic reporting
• Highly organized; can manage multiple deadlines weekly
• Understands loyalty mechanics and promo governance
• Experience with email tools/CRM and UTM tracking (nice-to-have)
• Basic Meta ads knowledge (retargeting/boost governance) (nice-to-have)