CRM Braze Specialist (Part Time)

• Flexible, e.g. just mornings or evenings
• We’re looking for a hands-on CRM & Lifecycle Marketing Specialist with experience using Braze to support our in-house CRM Lead with execution and delivery across lifecycle communications
• You’ll be building and optimising campaigns and customer journeys rather than just planning them, so hands-on Braze experience is important
• Build and send newsletters, lifecycle and engagement communications across email, push and in-app
• Support the CRM Lead in executing customer journeys in Braze
• Create and manage user segments based on behaviour, activity and lifecycle stage
• Help maintain and optimise onboarding, engagement and reactivation flows
• QA campaigns and journeys to ensure accuracy, timing and relevance
• Use CRM data to identify opportunities to improve engagement, response and retention
• Work with Customer Care, Product and Ops where CRM supports the member experience

Benefits

• A great holiday policy
• Private healthcare
• Be part of a fast growing company creating an original product
• Share options
• Help make a positive difference to the lives of both dogs and people- This is a part-time role (2–3 days per week) and could suit someone who already works in CRM and wants to add meaningful, flexible work alongside another position, consultancy or portfolio career
• Outgoing and energetic, with a positive “roll-up-your-sleeves” mindset
• Naturally organised and proactive - you spot what needs doing and get it done
• Quick to learn and able to think on your feet
• Self-motivated and comfortable working independently (fractional setup)
• Data-aware mindset with an understanding of engagement and retention metrics
• Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business
• Strong attention to detail and confidence managing live CRM sends
• Clear written communication skills
• Working knowledge of Braze - you should be comfortable building campaigns, segments and journeys yourself
• Experience with push notifications and in-app messaging
• Familiarity with A/B testing and experimentation in CRM
• Experience working in a marketplace or two-sided platform environment
• Ability to design and build HTML emails
• Social media experience (content, community or campaign support) is a plus, but not required