CRM Campaign Executive

Poptech Growth Pvt Ltd • Bengaluru • Full-Time

CRM Campaign Executive

Full-Time • Experience / 1-2 Years • HSR Layout, Bengaluru • Work from Office

ABOUT POP

We're POP, a new-age fintech company that's making payments fun, rewarding, and totally worth it! With POP UPI, you can pay anyone, anywhere and earn POPcoins every time you do. Those POPcoins aren't just points, they're real rewards you can use to shop, save, and score deals from over 500+ awesome brands. Founded in Bengaluru in 2023, we're backed by Razorpay and partnered with YES Bank to bring India's most rewarding payment experience. At POP, we believe every payment should give something back so we're on a mission to make spending smarter, shopping more exciting, and rewards a part of everyone's daily life.

Pay. Earn. Shop. Repeat. That's the POP way!

ROLE OVERVIEW

This is a hands-on execution role. You'll be the one bringing customer facing CRM campaigns to life - setting them up, scheduling them, double-checking details, and ensuring they go live exactly as planned.

Around 80% of your day will be implementation - pulling data, cleaning sheets, segmenting users, setting up PN, Whatsapp, Emailers & SMS campaigns on Moengage, and tracking delivery reports. The remaining 20%? Understanding the why behind what you're doing, passing on the feedback to teams on campaign performance against benchmarks, learning how user journeys work and how small actions lead to big engagement.

If you like working with numbers and in systems where consistency, accuracy, and timing make all the difference, you'll fit right in.

WHAT YOU'LL BE DOING

• Set up and schedule CRM campaigns across Push Notifications, WhatsApp, Email, and SMS.
• Manage campaign configurations on MoEngage (don't worry, we'll train you!) & other CRM automation tools.
• Pull, clean, and maintain datasets - making sure every list is accurate and ready on time.
• Track campaign performance: delivery, clicks, and engagement - and flag anything unusual.
• Maintain campaign records and documentation for easy reference and reporting.
• Support the CRM Manager in executing larger campaign plans & GTMs
• Ensure error-free, timely execution - because every detail matters.

SKILLS & QUALIFICATIONS

Must-haves

• Familiarity with CRM or marketing tools like MoEngage, CleverTap, Netcore, Bik or other similar platforms.
• Basic understanding of metrics like delivery rates, CTR, or CVR, conversions.
• Comfortable working with spreadsheets (Excel / Google Sheets) and can handle large sets of numbers without blinking.
• Detail-oriented: you catch mistakes others might miss.
• Organised and disciplined with your work.
• Comfortable following structured processes and learning new tools.
• Okay with repetitive work, but still give it 100% accuracy every time.
• Comfortable collaborating with business stakeholders across the organization.

Nice-to-haves

• Prior SQL experience is an added bonus to your growth
• Exposure to data management tools like Metabase or Redash.
• Experience & Interest to leverage AI tools