CRM Data Entry VA

Job Summary:
We’re taking on a detail-driven Marketing & CRM Assistant to own our B2B contact database and support our email marketing and website operations. The role blends research-heavy data enrichment with hands-on marketing work: cleaning up and completing our retailer CRM, auditing and refining our email automation flows, and keeping our website accurate and search-friendly. You’d be a natural fit if you’re meticulous, resourceful, and comfortable working independently on tasks where accuracy matters more than speed.

Key Responsibilities:

• Research and enrich our B2B partner database by visiting company websites and completing missing fields such as website URL, email address, phone number, physical location, and product range
• Keep the CRM spreadsheet organized so records stay clean, consistent, and current
• Use AI tools wisely to speed up research while checking every entry for accuracy
• Audit our existing email automation sequences from start to finish, making sure all links work and content is correct
• Test email templates on mobile and desktop and fix any formatting issues
• Support ongoing improvements to email flows, segmentation, and subscriber journeys
• Make on-page SEO improvements to our website, including metadata, image optimization, and content details
• Upload and format new product content with correctly sized, consistently presented images
• Add and manage customer reviews on product pages to boost credibility and search visibility
• Build clean, professional PDF presentations for new product launches

Mandatory Skills:

• Proven experience with data research and database or CRM enrichment
• Strong Excel or Google Sheets skills, including working with large lists
• Hands-on experience with an email marketing platform such as Omnisend, Klaviyo, Mailchimp, or similar
• Working knowledge of WordPress, including product/content updates and basic on-page SEO
• Comfortable using AI tools for research while verifying results independently
• Excellent attention to detail and a high standard for accuracy
• Organized, conscientious, and self-managing with minimal supervision
• Strong written and verbal communication skills in English

Preferred Skills:

• Experience with Omnisend specifically
• Background in B2B lead research, list building, or retailer/distributor databases
• Basic design skills for PDF presentations or sales one-pagers (Canva, Adobe, or similar)
• Familiarity with WooCommerce or other WordPress e-commerce setups
• Understanding of email deliverability and automation funnel best practices
• Capable of running several projects at once and setting priorities independently

Why Join Us:
This is a chance to step into a role with real ownership from day one, working directly with the founder of a growing premium brand rather than through layers of management. You’ll see the direct effect of your work on sales and marketing performance, and there’s genuine room for the role to expand as the business grows. If you like variety, autonomy, and careful work that genuinely moves the needle, you’ll fit right in.