CRM Executive

JOB DESCRIPTIONCRE & International Sales Lead Generation Coordinator

Department: International Sales / Business Development
Designation: CRE & Lead Generation Coordinator
Reporting To: Team Leader – International Sales
Location: Surat, Gujarat
Industry: Diamond Jewellery Manufacturing & Export
Employment Type: Full-Time

1. Job Purpose

To support the International Sales Team by generating quality leads, conducting market and customer data research, maintaining accurate customer databases, coordinating customer follow-ups, and providing day-to-day assistance to the Team Leader (TL) to improve sales productivity and customer conversion.

2. Key Responsibilities

A. Lead Generation & Data Research

• Identify and generate new B2B leads from the USA, UK and other international markets.
• Research jewellery retailers, wholesalers, distributors, brands, e-commerce companies and potential buyers.
• Find and verify customer/company information, contact details, business profiles and decision-makers.
• Build and regularly update a qualified international customer database.
• Identify potential customers based on company profile, product category, market and business potential.

B. Customer Relationship & CRE Support

• Coordinate with existing and prospective customers through email, WhatsApp and other approved communication channels.
• Support the sales team in customer follow-ups, enquiries and requirement collection.
• Maintain proper records of customer communication, enquiries and follow-up status.
• Ensure timely follow-up on leads assigned by the TL or Sales Manager.
• Coordinate internally with CAD, Production, Merchandising and other departments for customer requirements when required.

C. Sales Team Coordination

• Assist the TL in daily sales activities, lead allocation and follow-up tracking.
• Prepare daily/weekly lead-generation and follow-up reports.
• Update CRM/ERP/customer databases accurately and on time.
• Track lead status: New → Contacted → Qualified → Enquiry → Quotation → Follow-up → Converted/Lost.
• Highlight high-potential leads and pending customer actions to the TL.

D. Market Intelligence

• Research competitors, jewellery brands, product trends and potential target markets.
• Identify new customer segments and business opportunities.
• Maintain a database of market and customer insights for the International Sales Team.
• Good written and verbal English communication.
• Strong internet research and data-finding skills.
• Good knowledge of Excel / Google Sheets / CRM / ERP.
• Strong follow-up and coordination skills.
• Good analytical and data-management ability.
• Customer-oriented and professional communication.
• Ability to work with international customers and different time zones.
• High attention to detail and accuracy.
• Proactive, disciplined and target-oriented approach.

3. Required Skills & Competencies

• Good written and verbal English communication.
• Strong internet research and data-finding skills.
• Good knowledge of Excel / Google Sheets / CRM / ERP.
• Strong follow-up and coordination skills.
• Good analytical and data-management ability.
• Customer-oriented and professional communication.
• Ability to work with international customers and different time zones.
• High attention to detail and accuracy.
• Proactive, disciplined and target-oriented approach.

4. Qualification & Experience

• Education: Graduate in Business Administration, Marketing, Commerce or related field.
• Experience: 1–3 years in Lead Generation, CRE, International Sales Support, Customer Coordination, B2B Research or similar role.
• Experience in Jewellery / Diamond / Export / International B2B Sales will be an advantage.

5. Ideal Candidate Profile

A proactive and detail-oriented professional who can find the right customers, generate quality leads, maintain accurate data, ensure timely follow-ups and make the International Sales Team more productive.

Contact on:

+91 9512029735

Email:

[email protected]

Pay: ₹14,000.00 - ₹40,000.00 per month

Benefits:

• Leave encashment

Work Location: In person