CRM Executive

Who you are

• Experience working in a CRM, Email Marketing or Lifecycle Marketing role
• Experience of working with Email Service Providers (DotDigital, Adestra, MailChimp or similar) and familiarity with HTML/CSS for email templates
• Experience or familiarity building customer journeys and marketing automation workflows
• Strong analytical skills with the ability to interpret campaign performance data and identify opportunities for optimisation
• Experience using segmentation and customer data to deliver targeted communications
• Understanding of CRM best practice and customer lifecycle marketing
• Excellent organisational and stakeholder engagement skills with the ability to manage multiple projects simultaneously
• Strong attention to detail, particularly around quality assurance and campaign execution
• Excellent written communication and copywriting skills
• Familiarity with Google Analytics and Piano or similar on-site personalisation/conversion tools

What the job involves

• The Chelsea Magazine Company is recruiting a CRM Executive on a part-time basis to work across our portfolio of 12 luxury and specialist media brands
• Supporting the CRM & Email Marketing Manager, you will play a key role in delivering email campaigns and supporting the build and optimisation of customer lifecycle journeys that drive registrations, engagement and subscriptions
• This role is focused on campaign execution, journey building and performance reporting. You will work across email marketing, automation, segmentation and onsite conversion tools to help deliver a consistent and high-quality customer experience across multiple touchpoints
• Build, schedule and deliver email campaigns (marketing and partner promotions) across a portfolio of specialist brands using Dotdigital
• Manage the CRM campaign calendar, ensuring all activity is delivered accurately, on time and to a high standard
• Support the build and optimisation of automated customer journeys, including welcome programmes, onboarding, nurture, subscriber retention and reengagement campaigns
• Work closely with the CRM & Email Marketing Manager to support delivery of customer lifecycle campaigns that drive engagement, registrations and subscriptions
• Execute A/B testing across email campaigns to continuously improve performance
• Maintain a structured test-and-learn programme, analysing performance to identify trends, opportunities and actionable recommendations to improve engagement and conversion
• Produce regular CRM reports, translating performance data into insights that inform optimisation
• Support the management and optimisation of onsite customer journeys using Piano, including subscription offers
• Assist in testing and improving onsite messaging, placements and journeys to increase subscription conversion rates
• We are looking for someone on a permanent, part time (0.6) basis