Private Advertiser
CRM Executive
Skills
2 months ago
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Important information
Contract type:
Permanent
Salary:
MYR 60,000 – MYR 84,000 / year
Location:
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Work mode:
Onsite
Published on:
7 September 2026
What they need
About the role
Plan and execute CRM campaigns to improve customer retention, engagement and reactivation.
Key responsibilities
- Segment customers based on activity, spending behaviour, lifecycle stage and value
- Manage campaigns through SMS, Telegram, WhatsApp, Push Notification, Email and other CRM channels
- Develop retention and reactivation offers based on customer behaviour and LTV
- Track campaign performance including conversion, retention, reactivation, ROI and promotion cost
- Conduct A/B testing on offers, messaging, timing and customer segments
- Prepare weekly and monthly CRM performance reports and provide improvement recommendations
- Work closely with Marketing, Operations, Customer Service and Data teams
About you
- 1–3 years experience in CRM, retention, lifecycle marketing or digital marketing
- Strong Excel / Google Sheets and data analysis skills
- Good understanding of customer segmentation, retention and campaign performance
- Detail-oriented, analytical and able to manage multiple campaigns
- Experience with CRM or marketing automation tools is an advantage
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