CRM Executive

CRM EXECUTIVE - JOB DESCRIPTION

Position: CRM Executive

Department: Sales & Marketing

Reports To: Marketing / Sales Head

Experience: 0-3 years

Employment Type: Full-time

Location: Kishangarh, Rajasthan

POSITION OVERVIEW

The CRM Executive is responsible for managing customer relationships, improving customer engagement and supporting business growth through the effective use of CRM tools and digital marketing strategies**.**

KEY RESPONSIBILITIES

1. CRM Management

- Maintain and update customer databases in the CRM system.

• Ensure accurate entry of leads, customer interactions, follow-ups and sales activities.

• Track and monitor the entire customer lifecycle, from lead generation to repeat business.

• Create and manage customer segments for targeted communication.

• Prepare weekly and monthly CRM reports for management.

2. Lead Management

• Coordinate with the Sales, Marketing and Operations teams to ensure smooth lead flow.

• Assign leads to the correct sales personnel and monitor progress.

• Follow up on pending leads and ensure timely closure.

• Analyse lead performance and conversion ratios.

3. Customer Communication

• Handle customer queries, feedback and follow-up calls.

• Maintain high customer satisfaction through timely responses.

• Manage communication channels such as WhatsApp, email and SMS for customer engagement.

4. Digital Marketing

• Assist in planning and executing digital marketing campaigns.

• Manage social media pages (Facebook, Instagram, LinkedIn).

• Coordinate with external agencies for content, creatives and advertisements.

• Run basic online ads (Google / Meta) and monitor agency performance.

• Track campaign performance, website traffic and customer engagement.

• Help create promotional content such as brochures, emailers and landing pages.

5. Reporting & Analytics

• Generate CRM dashboards covering lead performance, customer retention and campaign results.

• Analyse customer data and behaviour to help improve marketing strategy.

• Identify gaps and suggest improvements in the CRM workflow.

6. Coordination

• Work closely with the Sales, Marketing, IT and Management teams.

• Support digital automation initiatives to improve CRM processes.

• Train team members on CRM usage.

REQUIRED SKILLS

• Working understanding of CRM platforms (Zoho, HubSpot, Salesforce).

• Basic knowledge of digital marketing tools (Google Ads, Meta / Facebook Ads Manager).

• Strong communication and customer-handling skills.

• Ability to generate reports and analyse data.

• Proficiency in MS Excel, PowerPoint and analytics tools.

• Creative mindset for marketing content planning.

QUALIFICATIONS

• Bachelor's degree in Marketing, IT, Business Administration or a related field.

• 0-3 years of relevant experience in a CRM or customer-facing role; freshers with strong aptitude may be considered.

• Prior digital marketing experience preferred.

KEY ATTRIBUTES

• Customer-centric approach

• Problem-solving attitude

• Team player

• Organised and detail-oriented

• Quick learner of new digital tools

Salary & Benefits: As per company policy with performance incentives.

To Apply

Send your resume to [email protected] with the subject line "CRM |