CRM Executive

Key Responsibilities:

• Support the planning and execution of loyalty marketing campaigns, promotions and member communications across Push Notifications, EDM, WhatsApp and in-app messages.
• Assist with campaign ideation, basic copywriting, creative briefs and campaign performance tracking.
• Support member engagement activities, including events, workshops, roadshows and promotional activities, from planning and coordination to on-ground execution.
• Update campaign banners, promotions, event information and other relevant content in the MR. D.I.Y. CLUB mobile app.
• Monitor member feedback and coordinate with relevant teams to improve the mobile app and overall customer experience.
• Work closely with Customer Service to support enquiries related to membership, points, rewards and other loyalty programme matters.
• Coordinate with internal teams, designers, agencies and vendors to ensure campaign materials, operational matters and timelines are completed accordingly.
• Prepare basic campaign and marketing reports using Microsoft Excel and PowerPoint.
• Keep updated on marketing, social media, customer engagement and competitor trends.

Requirements:

• Diploma or Degree in Marketing, Advertising, Business, Communications, Digital Marketing or a related field.
• Fresh graduates or candidates with up to 3 years of relevant working experience are welcome to apply.
• Creative, organised and interested in marketing campaigns, events, loyalty programmes and customer engagement.
• Good communication, logical thinking, time management and problem-solving skills.
• Responsible, detail-oriented and able to coordinate effectively with different teams and external vendors.
• Basic proficiency in Microsoft Excel and PowerPoint.
• Familiarity with AI tools such as ChatGPT for research, brainstorming and content development.
• Internship or working experience in Marketing, A&P, Digital Marketing, Events or Customer Engagement would be an added advantage.
• Basic knowledge of Adobe Illustrator and Adobe Photoshop would be an added advantage.
• Experience in copywriting, content creation or social media would be beneficial.
• Exposure to CRM, loyalty programmes or mobile app management would be an added advantage.