MS Realty
CRM Executive
Skills
10 days ago
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Important information
Contract type:
Permanent
Salary:
₹50,000 – ₹300,000 / year
Location:
Mumbai, Maharashtra, India
Work mode:
Onsite
Published on:
13 October 2026
What they need
1. CRM System Management:
- Administer and maintain our CRM system, ensuring data accuracy, system integrity, and security.
- Customize and configure the CRM to meet the specific needs of our business processes.
- Monitor system performance, troubleshoot issues, and coordinate with IT for any necessary enhancements or fixes.
- Document information about leads, including their source, contact details, and any notes regarding their preferences or requirements.
2. Customer Engagement:
- Foster positive and lasting relationships with customers by delivering exceptional service and support**.**
- Ensure timely responses to customer inquiries and requests through various communication channels, including phone, email, chat, and social media.
- Proactively reach out to customers to gather feedback, address concerns, and offer assistance.
3. Customer Segmentation:
- Use CRM data to segment customers based on various criteria, such as demographics, behavior, and purchase history.
- Tailor marketing and communication efforts to specific customer segments to increase engagement and conversions.
4. Personalization:
- Leverage CRM insights to personalize interactions with customers, such as personalized product recommendations and content.
- Send targeted and relevant marketing campaigns to enhance the customer experience.
5. Customer Retention:
- Develop and implement strategies to improve customer retention rates.
- Identify at-risk customers and proactively address their concerns or issues.
- Create loyalty programs or incentives to encourage repeat business.
- Sales and Upselling:
- Collaborate with sales teams to identify cross-selling and upselling opportunities with existing customers.
- Use CRM data to recommend additional products or services that align with customers' needs and interests.
- Customer Feedback and Insights:
- Collect and analyze customer feedback to identify areas for improvement in products or services.
- Share customer insights with relevant teams to drive product development and service enhancements.
- Payment Collection and Billing:
- Track and manage customer payments and billing information within the CRM.
- Send payment reminders and follow up on overdue accounts to ensure timely collection.
- Reporting and Analysis:
- Generate reports and dashboards from CRM data to measure key performance indicators (KPIs) related to customer interactions and collection efforts.
- Analyze trends and metrics to make data-driven decisions and optimize CRM strategies.
- Strategy Development:
- Collaborate with marketing, sales, and customer service teams to develop CRM strategies that enhance customer experiences and drive revenue growth.
- Segment customers based on behavior, demographics, and other criteria to personalize marketing and communication efforts.
- Implement and optimize marketing automation workflows and email campaigns.
- Training and Support:
- Provide training and support to internal users on CRM best practices and usage.
- Serve as the go-to resource for CRM-related questions and issues.
12. Integration and Expansion:
- Evaluate and integrate new tools and technologies that can enhance our CRM capabilities.
- Identify opportunities to expand the CRM's functionality and integration with other systems.
6. Requirements:
- Excellent oral and written communication skills.
- Organizational skills and the ability to multitask.
- The ability to be proactive and take initiative.
- Flexibility and adaptability.
7. Education: Graduate/bachelors degree in business administration.
8. Work Experience: years above in Real Estate
Technical skills:
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Strong understanding of real estate sales processes, pre-sales activities, and financial operations.
- Proven experience working with CRM and ERP systems, preferably in the real estate industry.
Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment
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