CRM Executive (Digital)

We're Nestle. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.

POSITION SNAPSHOT
Location: Head Office, Bangkok
Company: Nestlé
Department: Marketing & Consumer Communication
Full-time
Minimum 2-3 years’ experience in CRM is preferrable

A DAY IN THE LIFE...

Develop CRM Execution

• Design and implement innovative member acquisition and retention strategies to drive long-term consumer loyalty.
• Align CRM initiatives with business objectives, marketing themes, and overall brand strategy.
• Create personalized consumer experiences to enhance engagement across all touchpoints.

Innovative Member Recruitment & Retention Programs

• Leverage data-driven insights to enhance recruitment strategies and personalize user engagement.
• Create innovative campaigns to attract new users, ensuring a seamless onboarding experience.

Digital & Omni-Channel Consumer Engagement

• Develop and implement integrated digital programs that connect online and offline experiences.
• Optimize CRM engagement through multi-channel platforms, including social media (Facebook, TikTok, Line, Open Chat,).

Consumer Insights & Data-Driven Decision Making

• Track and analyze consumer behavior patterns, providing actionable insights for strategic decision-making.
• Develop comprehensive reports and presentations to guide marketing and management teams.
• Monitor emerging trends and leverage real-time data to continuously improve engagement strategies.

TikTok Shop Affiliate Management

• Develop and execute a TikTok affiliate marketing strategy to drive brand awareness, engagement, and sales conversion.
• Identify, recruit, and manage BA influencers, creators, and affiliate partners to promote products effectively.
• Implement performance-driven campaigns, leveraging TikTok's affiliate tools, shopping features, and advertising solutions.
• Monitor, analyze, and optimize affiliate performance metrics, ensuring high ROI and continuous sales growth.
• Stay ahead of TikTok trends, algorithm changes, and consumer behaviors to maximize reach and engagement.
• Collaborate with internal teams to align affiliate marketing efforts with overall CRM, digital, and promotional strategies.

Promotional & Educational Support

• Develop, organize, and implement CRM materials to educate and engage consumers.
• Ensure all promotional campaigns are designed to increase user base and retain existing customers.
• Work closely with marketing to design content that enhances brand affinity and credibility.

Word-of-Mouth (WOM) & Advocacy Development

• Create and manage WOM communication strategies to drive organic growth.
• Implement referral programs, influencer partnerships, and UGC (User-Generated Content) initiatives.
• Monitor brand sentiment and engagement across digital platforms.

CRM Performance Analysis & Optimization

• Establish a system for measuring the effectiveness of CRM programs, tracking key metrics of engagement, retention, and conversion.
• Continuously optimize and refine CRM initiatives based on performance data.
• Develop predictive models to forecast consumer trends and personalize outreach efforts.

Budget Management & Efficiency Optimization

• Manage, control, and optimize the CRM budget to ensure cost-effective execution.

Database Management & Compliance

• Develop, maintain, and continuously update the CRM database, ensuring data accuracy and segmentation.
• Ensure all consumer engagement initiatives comply with local regulations and data privacy laws.
• Implement data security measures and best practices to protect consumer information.

Innovation & Future Growth Planning

• Explore emerging technology-driven CRM

ARE YOU A FIT?

• University Degree in Business Administration other related fields.
• Minimum of 2-3 years’ experience in Customer Relationship Management is preferrable.
• Experience in digital media channels reporting and insights.
• Good command of English and Thai.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills and project management skills.

*** Only shortlisted candidates will be notified ***