CRM Head

Job SummaryThe Head of CRM for our dealership group leads the strategic development and execution of our customer lifecycle and retention programs across all locations. This role owns the end-to-end guest journey—from initial digital inquiry and showroom visit to vehicle delivery, service center loyalty, and ultimate trade-in or trade-up.

Key Automotive CRM Responsibilities

Sales & Lead Lifecycle Management

• Lead Conversion Strategy: Design and optimize automated workflows to ensure internet leads, showroom walk-ins, and inbound calls are routed, assigned, and followed up on by sales teams within strict timeframes.
• Equity Mining & Trade-Up Programs: Utilize data-mining tools to identify equity-positive customers and deploy targeted campaigns prompting them to trade in their vehicles for newer models.
• OEM Co-op & Compliance: Ensure all CRM data structures, email templates, and messaging comply with manufacturer (OEM) co-op guidelines and brand standards.

Fixed Operations & Service Retention

• Service Lifecycle Marketing: Build targeted triggers for scheduled maintenance, safety recalls, declined services, and lease-end notifications to increase service drive utilization.
• First-Time Buyer Onboarding: Implement post-sale welcome paths that successfully convert a variable vehicle buyer into a permanent fixed operations (service) customer.

Data Governance & Dealership Tech Integration

• DMS & CRM Sync: Oversee the data synchronization between the core CRM platform and the Dealership Management System
• Database Sanitization: Enforce strict data hygiene rules to prevent duplicate customer profiles, mismatched VIN data, or outdated contact details across multiple rooftop locations.

Interested candidate can share resume on [email protected] or can what's app on 9011041123

Pay: ₹60,000.00 - ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Provident Fund

Work Location: In person